On Adena Schutzberg's article, "Naming Names," Archie Be***y, Grey Owl Analytics commented that...
"the geo-cognoscienti say "provides
GPS-aided location-based services"
Most people would say "this is where I am"...or not particularly care,
since they know perfectly well where they are.
Technical ubiquity doesn't occur until technology is invisible; most
location apps still require active participation in the process.
I think perhaps Plazes is closer to the right model..."


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