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July 03, 2008
 

Innovation & Design

A weekly guide to innovative people, ideas, and companies

NEWS  THIS WEEK'S TOP STORY
MARKETING
Wal-Mart Gets a Facelift
Gone are the mega-retailer's blocky letters, hyphen, and star. Can Wal-Mart remake itself by remaking its logo?

MARKETING
Slide Show: Evolution of a Logo
Even in an economic downturn, companies need to look good. Lately, some major corporations have undergone brand identity makeovers to refresh their images


  MORE TOP STORIES
WEB DESIGN
The 10 Commandments of Web Design
The Internet is constantly changing. BusinessWeek.com spoke to a bevy of experts and distilled the must-follow rules top online designers live by in 2008

WEB DESIGN
Slide Show: Best and Worst of the Web
BusinessWeek's esteemed Web design panel picks the best and the worst on the Net.

WEB DESIGN
Poll: Vote for the Best and Worst of the Web
Cast your votes for which of the sites you love and hate in this exclusive BusinessWeek.com interactive poll

  INNOVATION STRATEGY
ELECTION 2008
Obama's Secret Digital Weapon
Blue State helped create the Web machine that brought in the bucks and built the buzz. Now it's looking to sign up more corporate clients

  CUTTING EDGE DESIGNERS
NEWS & FEATURES • From Architectural Record
Inside Beijing's National Swimming Center
A multidisciplinary design team employed an innovative digital process to produce a surprising, highly integrated envelope-and-structure combination

AUTO NEWS
Slide Show: The Next Lunar Rover
Students at Art Center College of Design created their visions for the 'Next Lunar Rovers' in a transportation design project sponsored by NASA

  GREEN DESIGN
ARCHITECTURE
Battersea Power Station's Sustainable Makeover
Rafael Viñoly, the architect behind a plan to build a 1,000-foot chimney on the site of the south London icon, defends the controversial proposal

NEWS & FEATURES • From Architectural Record
Going Green Is Good for Your Wallet
Two recent studies show that green building standards not only are effective, but also escalate property values

  DIALOGUES
NEWS • From GameDAILY
How Pixar and Wall-E Got Game
Wall-E writer/director Andrew Stanton talks about the convergence of film, animation and gaming within Pixar

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  Inside: This Week in Innovation
This week, Wal-Mart got a face-lift, replacing its 17-year-old logo with a new marque composed of lowercase letters and a sunburst symbol. It's all part of CEO H. Lee Scott's plan to transform the big box retailer—most recently under fire for breaking labor laws—into a more caring, sharing kind of corporation.

But as my fellow Innovation Editor Reena Jana writes, there's more to caring and sharing than a new logo. In her piece, Reena questions the change, while her accompanying slide show assesses the effectiveness of other recent logo redesigns from a host of major companies.

Elsewhere, Senior Writer Tom Lowry takes a look at the secret weapon of presumed Democratic nominee Senator Barack Obama (D-Ill.), the small Web design firm, Blue State Digital. And I chatted with Rafael Vinoly, the architect behind a controversial plan to build an "Eco-Dome" and 1,000-foot tall chimney on the site of London's Battersea Power Station.
-- Helen Walters
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  INNOVATION PODCAST How InnoCentive Is Still Innovative
InnoCentive, the site where companies and nonprofits post problems and anyone can solve them for cash, is always remaking itself. Today, beyond science- and engineering-based challenges, its topics include fixing the U.S. health-care system and clean tech
 

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  IN YOUR FACE: THE ELECTRIC CAR LIVES

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  NUSSBAUM ON DESIGN >>

openquote

Business model innovation is often the most powerful kind of innovation. It requires imagination and guts. Implementing old, tried and true, strategies in a time of dramatic change rarely work. closequote

-- Bruce Nussbaum
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