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Viacom18’s Hindi GEC ‘Colors’ all set to debut on July 21
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Viacom 18 Media is all set to launch its Hindi GEC Colors on July 21 at 7.00 pm. Colors on Wednesday unveiled its power-packed line-up of eight new shows showcasing an entire spectrum of emotions. The channel had earlier revealed ‘Fear Factor – Khatron Ke Khiladi’ featuring Akshay Kumar as its driver show.
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Ban on hoardings sends rates of other OOH media in Chennai skyrocketing
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The Supreme Court upholding the Madras High Court’s order banning hoardings has not only shocked the hoarding owners but also the entire advertising fraternity and left many in doldrums. With the ban on hoardings, the advertisers are left with few options, and the result is that prices of other out-of-home mediums such as road medians, bus panels and bus shelters have gone up.
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IDG Ventures India invests in online advertising network Ozone Media On iZone
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IDG Ventures India, a $150 million early-stage technology venture capital fund, has announced its Series A investment in online advertising network Ozone Media. As part of the investment, Manik Arora and Ritesh Banglani from IDG Ventures India would join the company’s Board of Directors.
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Jai Talwar comes on board Business India as President, Advertising
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Jai Talwar has joined Business India Publications Ltd as President-Advertising from July 1. He moves from Last Minute Media Pvt Ltd, a company promoted by Dentsu for their online media trading portal Lastminuteinventory.com, where he was Senior Vice-President.
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Education sans classrooms: The power of Idea
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After settling a caste dispute in an innovative way and helping an over-eager guide communicate with a hearing impaired foreign tourist, the latest Idea campaign highlights another socially relevant cause – ‘Education for all’. The common thread in these three campaigns is brand ambassador Abhishek Bachchan, who imparts a warmth and touch of humour to the campaigns.
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Flashed Yesterday: Discovery India promotes Rajiv Bakshi as Marketing Head; Karamjit Dua made Ad Sales Head
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Discovery Networks India has announced two senior management appointments. Rajiv Bakshi has been promoted as Director, Marketing and Communications. The second elevation is that of Karamjit Dua, who is now the all-India Ad Sales Head. He was earlier Vice-President, Advertising Sales. Both Bakshi and Dua will continue to report to Rahul Johri, SVP & General Manager, Discovery Networks India.
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Flashed Yesterday: ESPN-STAR Sports bags telecast rights for FIFA World Cup 2010
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ESPN-STAR Sports (ESS) has announced a new contract with FIFA for the exclusive television rights to broadcast FIFA’s stellar line-up of 275 international football events, including the 2010 FIFA World Cup and the FIFA Confederations Cup, for the Indian Sub-continent.
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CNBC-TV18’s ‘Young Turks’ goes global to feature youth icons
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CNBC-TV18’s ‘Young Turks’, which has featured acclaimed and upcoming young Indian achievers, is now paving the way for global young achievers to be featured as part of its special extension, ‘Young Turks International’. The show is being launched on July 3 and will air on Thursdays at 6:30 pm, with repeat telecasts on Saturdays at 2:00 pm and Sundays at 12:00 pm.
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Hero Electric makes three key senior level appointments
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Hero Electric, a 100 per cent subsidiary of the Hero Group, has beefed up its senior management team. Sohinder Gill has been appointed as CEO, while Mahesh V Patil has been made General Manager, Product Development. Sanjeev Gandhi has been appointed as Vice-President, Sales & Business Development.
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Adfactors appointed PR agency for Maruti Suzuki On PR Watch
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Maruti Suzuki India Ltd on Wednesday announced the appointment of Adfactors as its associate for public relations activities. It is for the first time that the auto major has opted for an external PR agency.
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Arms Communication to handle media duties of ‘Auto Bild’; Arms Crestra bags creative duties
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Arms Crestra, has won the creative duties for the recently launched auto magazine ‘Auto Bild’. The media duties would be handled partly by Arms Communication and partly in-house. The promotional campaign is expected to roll out next week.
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Indian cellular services market to surpass $37 billion by 2012: Gartner report On iZone
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Total cellular services revenue in India is projected to grow at a compound annual growth rate (CAGR) of 18 per cent from 2008-12 to exceed $37 billion, according to a report by Gartner, Inc. The India mobile subscriber base is set to exceed 737 million connections by 2012, growing at a CAGR of 21 per cent in the same period.
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Bangalore and Kolkata in the grip of ‘I love Fever 104’ On Radio Channel
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Fever FM has come up with a month-long promotion campaign in the form of a contest titled ‘I love Fever 104’ in Bangalore and Kolkata. The contest is being supported by an elaborate 360-degree media plan involving TV, print, outdoor, etc. The aim is to capture the listeners’ attention and reward their listening experience on Fever FM.
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9X now available on DishTV platform
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Hindi GEC 9X, the flagship channel of INX Network, is now available on DishTV, a part of the Zee Group. Following this agreement, all the three channels of INX Network – music channel 9XM, English news channel NewsX, and now 9X, are available to DishTV subscribers.
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Ideacts Innovation launches ‘Clinck’ for cyber café users On iZone
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Ideacts Innovation, a Mumbai-based Internet media venture, on Wednesday launched a desktop interface application called Clinck, which is targeted at cyber cafe users. The company has also received funding of $5 million from Sequoia Capital India. Clinck provides shortcuts to Internet browsers, messengers, search, news, entertainment and online storage, as well as advertisements from various companies.
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Videos take travel to new marketing heights On iZone
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In India, an estimated 11% of total travel bookings take place online. The figure is expected to rise to 25% by 2010, indicating a huge opportunity for online marketing.
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| News
from latest issue of impact |
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Breaking
vs. Binding; David vs. Goliath
THE NEWS NEXT BATTLE IS HERE
Last week I had expressed my views on the Future
of News TV, and what is the kind of ‘news’
that we should expect in the broadcasting space
as viewers and advertisers. The last few years
have seen the news media grow at wildfire pace
with same ideas and innovations (at least in some
cases) co-existing. But the time for the next
big fresh idea that cuts through clutter, and
makes a positive difference to the lives of viewers
and to the people in the business of News TV,
is here. Even as the thoroughbreds of the genre
are still busy figuring that out, I want to raise
four more issues that once again confront everyone
involved in the news ecosystem.
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“We are not as strong in India as we would
like to be, but you cannot wave a wand”
In
the cutthroat competitive world of the media agency
business, market research and digital expertise
are areas that media holding companies are investing
millions in, and the investments increase year-on-year.
With Synovate and Isobar under its umbrella, Aegis
has made significant strides in these domains
of the business, and that is one of the reasons
that suitors – from Vincent Bollore to Martin
Sorrell have tried to acquire this media brand.
Aegis may have a good time globally but it has
not had the best of its experiences in India.
Despite launching its OOH asset Posterscope in
India a few years back, Aegis had to deactivate
this brand here following its “divorce”
with its India partner Percept, during the end
of 2005. This incidentally is one of the significant
moves that the brand had embarked on, under the
leadership of Robert Lerwill,
who was appointed the Group CEO of Aegis in February
2005. more...
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