|
Zenith Optimedia Delhi bags Cargill India business; account size upwards of Rs 12 cr
|
|
|
Zenith Optimedia Delhi has won the Cargill India business following a multi-agency pitch that was held in May. Cargill India is the owner of edible oil brands like Nature Fresh and Gemini. The account size has been pegged upwards of Rs 12 crore. Maxus is the incumbent agency. The creative duties are being handled by JWT.
more...
|
|
|
Sidhant Khosla, Director, Corporate Group, BCCL, appointed CEO of Metropolitan Media
|
|
|
Sidhant Khosla has been appointed as CEO of Metropolitan Media Company Pvt Ltd, which publishes Metro Now. He took charge from July 1. This is in addition to his current responsibilities as Director, Corporate Group, BCCL. Khosla takes over from Sameer Kapoor, who recently quit Metropolitan Media as President.
more...
|
|
|
Jayashree Mohanka joins The Telegraph as Vice-President
|
|
|
Jayashree Mohanka has joined the ABP Group as Vice-President, in-charge of THE Group’s English daily The Telegraph. She comes in place of Shraman Jha, who had put in his papers last month. Mohanka’s last assignment was with Kolkata-based Eveready Industries, where she was Vice-President, Marketing.
more...
|
|
|
CineMaya Media Group appoints Rajiv Mishra as Business Head for Broadcast Media
|
|
|
Rajiv Mishra has come on board CineMaya Media Group Inc as Business Head, Broadcast Media. CineMaya is currently engaged in launching TV channels across North America and Canada. Mishra moves from Digital Broadcasting Pvt Ltd, where he was CEO and MD.
more...
|
|
|
|
Sanjay Jha becomes first Indian to win Leob Award for excellence in journalism
|
|
|
Steve Washington, Darren Gersh, Dana Greenspon and Sanjay Jha of PBS Nightly Business Report have won the Loeb Award for the series ‘India’s Promise’ in the Television Daily category. Jha is the first Indian to win this Award, which is considered to be among the highest honours in business journalism.
more...
|
|
|
|
Macaw Inc assigned creative duties of Hindi news channel Voice of India
|
|
|
Triveni Media has awarded the creative duties of its Hindi news channel Voice of India to Macaw Inc following a multi-agency pitch in which several agencies had taken part. The account size could not be ascertained at the time of filing the report.
more...
|
|
|
|
Cell 18 bags two awards at UNFPA Laadli’s Creative Excellence Awards for Social Change
|
|
|
Network18 Group’s creative unit Cell 18 has bagged two awards at the United Nations Population Fund (UNFPA)-Laadli National Awards for Creative Excellence for Social Change. Cell 18 won the awards in the print and animation categories. The Laadli Awards were held in Mumbai on June 30.
more...
|
|
|
|
Vijay TV on the lookout for the next Prabhu Deva in Tamil Nadu
|
|
|
Vijay TV’s romance with reality show continues. After hitting the jackpot with shows like ‘Hutch Kalakkapovadhu Yaaru’ and ‘Airtel Super Singer’, Vijay TV is ready with yet another reality show titled ‘Amul Ungalil Yaar Adutha Prabhu Deva’. The new show will scout for Tamil Nadu’s next Prabhu Deva, dancer extraordinaire.
more...
|
|
|
|
Delhi Press launches ‘Farm ‘n’ Food’, a magazine for the agriculture sector
|
|
|
Delhi Press launched ‘Farm ‘n’ Food’, its first national weekly magazine in Hindi, on July 1. The magazine is targeted at people associated with agriculture and allied activities. ‘Farm ‘n’ Food’ joins Delhi Press’ bouquet of 26 magazines in nine languages, including Grihshobha, Sarita, Mukta, Saras Salil, Women’s Era, Alive and Champak.
more...
|
|
|
|
“At Mary Kay, we completely refrain from forced selling”
|
|
|
Nirupama Rao, Sr. Marketing Manager, Mary Kay Cosmetic India, says the company first lets its consumers use the product and then let them decide to do the purchasing. As consultants, its principle is that they may not make money today, but due to their trust the customer would return to the brand one day.
more...
|
|
|
Adobe advances rich media search on the Web On iZone
|
|
|
Adobe Systems is teaming up with search industry leaders to dramatically improve search results of dynamic Web content and rich internet applications. The company is providing optimised Adobe Flash Player technology to Google and Yahoo, which will enhance search engine indexing of the Flash file format (SWF).
more...
|
|
|
The Hindu’s Education Plus strengthens brand image with first International Education Fair
|
|
|
In a bid to create a greater brand connect with its TG, Education Plus, the education supplement of The Hindu held its first ever International Education Fair in Chennai on July 13-14. The two-day event saw a turnout of 2,470 students registering on entry and total footfalls of over 4,500. Universities and institutions from the UK, the US, Australia, Singapore, Dubai, the Philippines and New Zealand had taken part at the Fair.
more...
|
|
|
Now, more Indians spend time online On iZone
|
|
|
With the size of cyber audiences rising to over 28 million users in 2008 — an increase of 27 per cent over the previous year — more people in India are online now than earlier.
more...
|
|
|
OnMobile acquires French company On iZone
|
|
|
Telecom value-added services provider OnMobile Global has acquired the entire stake in speech technology and language processing software provider Telisma of France for an undisclosed amount.
more...
|
|
|
| News
from latest issue of impact |
| |
| |
Breaking
vs. Binding; David vs. Goliath
THE NEWS NEXT BATTLE IS HERE
Last week I had expressed my views on the Future
of News TV, and what is the kind of ‘news’
that we should expect in the broadcasting space
as viewers and advertisers. The last few years
have seen the news media grow at wildfire pace
with same ideas and innovations (at least in some
cases) co-existing. But the time for the next
big fresh idea that cuts through clutter, and
makes a positive difference to the lives of viewers
and to the people in the business of News TV,
is here. Even as the thoroughbreds of the genre
are still busy figuring that out, I want to raise
four more issues that once again confront everyone
involved in the news ecosystem.
more...
|
| |
“We are not as strong in India as we would
like to be, but you cannot wave a wand”
In
the cutthroat competitive world of the media agency
business, market research and digital expertise
are areas that media holding companies are investing
millions in, and the investments increase year-on-year.
With Synovate and Isobar under its umbrella, Aegis
has made significant strides in these domains
of the business, and that is one of the reasons
that suitors – from Vincent Bollore to Martin
Sorrell have tried to acquire this media brand.
Aegis may have a good time globally but it has
not had the best of its experiences in India.
Despite launching its OOH asset Posterscope in
India a few years back, Aegis had to deactivate
this brand here following its “divorce”
with its India partner Percept, during the end
of 2005. This incidentally is one of the significant
moves that the brand had embarked on, under the
leadership of Robert Lerwill,
who was appointed the Group CEO of Aegis in February
2005. more...
|
| |
Back to newsletter list
