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It's not enough anymore to just have a good supporting website to capture additional retail sales. The Web experience for individuals not only needs to be customized for the retailer's "frequent buyers" with regard to their buying preferences, but can now be specifically targeted based on their location, as well. Ace Hardware is using Internet Protocol (IP) geotargeting technology to immediately recognize its Web traffic to create a nearly hyperlocal experience for its Web visitors. Editor-in-chief Joe Francica explores the technology with executives from Digital Element and GSI Commerce.
A record 552 readers responded to the most recent poll. ![]() The new poll asks "How often do you leave a comment to an article or blog post if login/registration is required?" Vote today (lower right side of the home page)! |
The New Gas Conscious, Distance Conscious Marketing U.S. BASIC satellite system announcement expected this week
ERDAS Web Supports Distribution for Norwegian Hydrographic Service China Information Security Technology, Inc. is Added to Russell Indexes AwareSpot: A Location Based Alert System for Mobile Phones
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