Top Stories

Keyword analysis key to SEO success
Keyword analysis is a much overlooked part of planning an online campaign, yet knowing what Internet users are searching for is extremely important for search engine optimization success.

Negative online buzz, monitor it don't ignore it
So your new product launch has been scuppered by a bout of negative reviews and consumer criticism. Instead of sticking your head in the sand and bemoaning the day you ever heard of buzz marketing, there are things you can do.

Cashback website receives record number of visitors
A British website dedicated to providing consumers with guaranteed maximum cashback offers on Internet purchases has seen a record increase in business over the last six months.

Nielsen tracks consumer feelings about the economy
If you thought there was a limit to just how much information is available about the American consumer, think again. A new service from Nielsen//Netratings is said to track how consumers feel about the economy. The service doesn't divulge private information but combined with other targeting tools like behavioral platforms, marketers could obtain new insight into current consumer habits.

ZenithOptimedia decreases 2008 ad spend forecasts again
ZenithOptimedia has downgraded its 2008 ad growth forecasts for some countries, but overall global ad spending continues to rise, especially online.

Study: Execs prefer online for information
A new study from Forbes.com and Gartner indicates that marketers, especially business to business marketers, may want to increase their profiles online. According to the study, more than half of C-Level executives turn to the Internet first to find information.

BazaarVoice, iGoDigital partner for partner recommendations
A new partnership could be a huge help to etailers across the web with word of mouth campaigns. iGoDigital, a provider of personalized product recommendation software, and BazaarVoice Radius, a social ecommerce system, are partnering to give marketers better control of social ecommerce ad campaigns.

JangoMail offers tracking at a glance for email campaigns
Launching an email campaign is not as simple as sending out a new email message with new offers each month. New campaigns need to be tweaked throughout the launch which is where a new platform from JangoMail comes in. The platform allows marketers to track emails at a glance.

Online ad spend growing at "phenomenal rate"
Ten percent of all advertising spending across all media will be on online ads according to recent forecasts released by IDC.

Online video a hit with car buyers
With sales of new cars slowing down across the U.S. there is still a glimmer of hope for the automobile sector in the form of online video.

NetPop: Consumers go online for entertainment news
Pop culture is a crazy, revenue driving machine but did you know that those addicted to pop culture turn to the Internet first for their entertainment news? According to a new report from NetPop, 36% of time spent with entertainment is spent via computer.

Adify launches segmentation service
Finding the right vertical advertising network is a tough sell for most marketers. Finding the right vertical ad network and being assured of what ad space is still available is even tougher. Enter a new solution from Adify while segments the vertical ad space so marketers know what is available from publishers and websites at a moment's notice.

BizReport: News | Events Calendar | White Papers | Free Magazines | Jobs | RSS Feed | Media Kit