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Chief Marketer Report; Insights. Innovations. Solutions.
July 1, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Getting SEO Answers
The Right Shopping Cart Can Keep Your Business Rolling
Q&A: In-Store Pick-Up Making Retailers True Multichannel Players
Stop Driving Traffic, Start Capturing Leads


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This Week's Stories

Getting SEO Answers
By Stuart Larkins   
In Stuart Larkins' last column, Searching for SEO: How to Find the Right Partner, he discussed what questions you should ask any potential search vendor. And with that, he was asked about other questions you should ask a vendor. Click here for those questions and answers.

The Right Shopping Cart Can Keep Your Business Rolling
By Dan Janal
 Who says a shopping cart is just a deal-closing device for e-commerce? Choosing the right one can help you do a lot more than just let you collect money. Click here for more.

Q&A: In-Store Pick-Up Making Retailers True Multichannel Players
By Tim Parry
 Store pick-up has become all the rage for consumers since retailers like Circuit City and Wal-Mart started giving Web buyers the option. And recently, e-commerce solutions provider Shopatron recently made that big-box craze a reality for smaller merchants as well. Chief Marketer managing editor Tim Parry sat down with Ed Stevens, CEO of Shopatron, to talk about store pick-up, and why merchants need to jump on the bandwagon. Click here for the Q&A.

Stop Driving Traffic, Start Capturing Leads
By Chris Chariton
 Your Web site is generating a lot of traffic, but you see these people as anonymous clicks. Click here for some ways you can turn your site into a lead generation tool instead of a traffic hub.



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