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| Only 3 entries shortlisted in Films Lions; all from Ogilvy |
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The
Cannes Lions International Advertising Festival 2008 announced the
Films Lions shortlist on June 19. After the high that India has
been on, Films Lions has been a disappointing category. There are
only three entries shortlisted from India, and all are from Ogilvy
& Mather. more... |
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| After
the Bronze age, it's now raining Golds and Silvers for India |
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The
India story is getting better and better at the Cannes Lions International
Advertising Festival 2008. India bagged two Golds, two Silvers and
three Bronzes in Press Lions. Design Lions, which have been introduced
this year, also added two Golds and a Bronze to India's kitty. The
country has won its first ever Cyber Lion, even though a Bronze.
The total metal tally for India is already at 21, and there are
two more categories yet to go. more... |
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| Upbeat India camp eyeing a Top 5 slot among most awarded countries |
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India
is on a dream run at the Cannes Lions International Advertising
Awards 2008. An impressive list of four Golds, three Silvers, 13
Bronzes and one Grand Prix would make anyone, who didn't get beyond
12 in its best year, happy. The Indian camp was betting that India
would cross 20 this year. With two categories yet to go and the
total tally already at 21, the bet has moved on whether India would
get to be among the top five most awarded countries. more... |
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| The
new brand strategy -'Hack me & mash up' |
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The
Cannes Lions International Advertising Festival 2008 saw a few interesting
points made during the seminars of the day. While engagement has
been the overriding objective, and digital has been the overarching
theme, global industry leaders spoke on various brand examples where
brands have allowed consumers to 'play' with them and 'hack' them
and how the combination of mediums could work wonders for brands. more... |
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| After Grand Prix, it was a Bronze day for India |
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The
third day of Cannes Lions 2008 saw the winners of three categories
announced. India won three Bronze in Outdoor Lions, two Bronze in
Media Lions, and one Bronze in Radio Lions. This takes the total
metal tally to ten already -two short of what India won last year
through the festival. The advertising fraternity now awaits the
results of Press Lions, Films Lions, Cyber and Design. more... |
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| Let go control on the brand, the digital age has just begun |
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The
advertising industry the world over is obsessed with the same set
of problems. Subjects like branded entertainment, digital outburst
and the new-age consumers are still dominating sessions at Cannes
Lions 2008. The third day wasn't much different -industry leaders
spoke on different ways of looking at these subjects and the lessons
that the advertising industry should be geared for. more... |
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| Day
3 Bronzes don't dampen Indian spirits; expectations high from Press
Lions |
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Day
3 saw a spree of Bronzes going to India which, after a Grand Prix,
seem slightly less exciting. Indian agencies however are gung-ho
about the Press Lions, the winner of which would be announced on
Wednesday, June 18. Expectations are high from the Design category
as well. The India story at Cannes Lions 2008 continues. more... |
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India gets 14 shortlists in Design; 2 in Cyber |
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Cannes
Lions 2008 has announced the shortlists of the Cyber Lions and the
Design Lions. India has got 14 shortlisted entries in the newly
introduced Design category. There are five from JWT, three from
Meridian, three from Leo Burnett, and one each from Contract, Rediffusion
DYR and McCann Erickson. There are two shortlists in the Cyber category,
both from Leo Burnett. more... |
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