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Flashed Yesterday: Videocon assigns Rs 100-plus cr creative duties to Saatchi & Saatchi
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Videocon has awarded its creative business to Saatchi & Saatchi Delhi. Confirming the win, Sanjib Dey, Executive VP and Branch Head, Saatchi & Saatchi Delhi, said, “It’s a category redefining opportunity for us. We are completely geared towards rolling out the campaign.” According to industry sources, the account size is upwards of Rs 100 crore. The incumbent agency is O&M.
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Sanjay Thapar appointed Director on O&M Board
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Sanjay Thapar has been appointed as Director on the O&M Board. He will be overseeing the North India and Kolkata regions as also OgilvyAction India. In his new role, Thapar will be responsible for the policy making of the company relating to people, business and future plans.
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Flashed Yesterday: Sameer Kapoor quits Metro Now as President; to join NDTV Group in senior function
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Sameer Kapoor, President, Metropolitan Media Company Pvt Ltd, has put in his papers. He is joining NDTV. Sources close to the development have said that Sidhant Khosla, Director, Corporate Group, Bennett, Coleman and Co Ltd, would take over from Kapoor.
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HT Managing Editor Pankaj Paul, Editor-Delhi Rahul Sharma quit; Sharma joining Khaleej Times as Editor
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In July last year, Hindustan Times lost its Editor-in-Chief Chaitanya Kalbag. Almost a year down the line, while HT is yet to find a replacement for Kalbag, it has now lost two more senior hands who were managing the paper. Managing Editor Pankaj Paul and Editor-Delhi, Rahul Sharma, have both quit. Sharma is moving to Dubai as Editor of Khaleej Times.
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UFO Moviez partners with NDTV Media for their digital cinema advertising business
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NDTV Media has been appointed by UFO Moviez India Ltd as sole and exclusive sales partner for their digital cinema advertising business. As part of this arrangement, NDTV Media will be responsible for selling advertising spots in the cinema theatres with which UFO Moviez has advertising rights.
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DQ Entertainment, MoonScoop Group in strategic pact to co-produce films, TV series
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DQ Entertainment International and MoonScoop Group have entered into a strategic alliance under which both companies would co-produce at least five TV series and two feature films (animated and/or live action) for worldwide distribution, with estimated global costs of over $100 million.
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Gaurav Arora quits Mid-Day; to join Network18 as Sales Head-North for IBN Focus Division
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Gaurav Arora is joining Network18 from July 1 as Head of Sales, North, for the IBN Focus Division. He moves from Mid-Day Multimedia Ltd, where he was General Manager, North, for close to three years.
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Honda spreads its sports DNA with CBF Stunner
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In keeping with the rising demand for sports bikes, Honda Motorcycle & Scooter India Pvt Ltd (HMSI) has unveiled its latest offering, the 125cc CBF Stunner. Priced between Rs 47, 070 and Rs 52, 990 the CBF Stunner is aimed at the youth and seeks to take forward Honda’s sports DNA.
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NDTV Lumière ties up with Excel Home Videos to offer DVDs of world class cinema
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NDTV Lumière, the initiative to bring contemporary cutting edge world cinema through multiple platforms, has announced a strategic tie-up with Excel Home Videos, through which NDTV Lumière will roll out its world acclaimed titles in the extensive home entertainment segment in India in the form of DVDs, each priced at Rs 499.
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Castrol inks 6-year deal to be an official sponsor of FIFA World Cup
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Global lubricants company Castrol has signed a six-year deal as a FIFA World Cup sponsor until 2014. The agreement awards Castrol worldwide rights for the 2010 FIFA World Cup in South Africa, the 2014 FIFA World Cup in Brazil and the two FIFA Confederations Cups, which fall within the 2007-2014 period.
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| News
from latest issue of impact |
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Grandprix
to Gutterati; India sets the pace at Cannes
It was India shining at the Cannes Lions International
Advertising Festival 2008.The 55th year of the
festival saw India score its best ever on many
counts. From Rupert Murdoch to Martin Sorrell
to Maurice Levy to Vincent Bollore, every one
made it a point to mention India’s performance
and reiterate that India has learnt a lot in the
past few years. The Cannes Lions is no longer
just about the Lions. The year saw many more attractions
for the India media and advertising fraternity.
The Young Lions Zone is clearly a focus area for
Cannes Lions, and global advertising heads were
only too pleased to spend some time
with the younger creative minds – the cubs.
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Amar Ujala: Spreading Light in well lit areas
At
a time when newspaper sales the world over are
registering a decline (about 5 percent a year
in US), India’s growth story reflects a
spurt in this area as well. A growing population,
increased disposable income and rising literacy
level should stand India in good stead for some
time to come. Within this macro growth, the country
is witnessing a subsidiary but interesting trend
– that of regional language publications
coming into their own, registering growth in circulation
numbers and advertising figures. Obviously, the
presence of ever-growing media empires will flatten
this hitherto diverse mediascape. To tap this
potential, Hindi language daily Amar Ujala is
all set to launch its 18th edition overall, and
11th edition in Uttar Pradesh (UP) in Lucknow
on June 24, 2008. more...
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