by Jennifer Laycock

A round up of what Jennifer thought was worth sharing today. From her first "Plurkshop" to social media espionage to a couple different viewpoints of creating online content, Jen offers up half a dozen articles worth your time.

- If you've taken the time to work on optimizing your site, or have hired a firm to do it, you need to read Lee Odden's article from last week's AllBusiness.com. Lee outlines four common issues that can quickly tank a search engine optimization campaign. It's a quick read and a good reminder of how important it is for companies to view SEO as an ongoing issue to be considered each and every time they update their site.

- Bet you've never heard of a "Plurkshop" before. (Unless you follow Mack Collier on Twitter in which case you know...

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by Paul JahnIt was just over a year ago when I chatted with Hanan Lifshitz of Palorefor the first time. We've spoken a number of times since then, and heand the Palore team have done some great things in providing localbusiness data. I'm very happy that Hanan has agreed to do an onlineinterview.

Paul: First of all Hanan, thanks for taking the time. It's been awhile since we have spoken. In a nutshell, what have you and Palore been up to and can you give the Search Engine Guide viewers an overview of your services?

Hanan: Paul, as always it's a pleasure speaking with you. Palore is a data provider in the local search space. We collect information about millions of SMB's from hundreds of local search sites, IYP's, vertical sites and news sites. After aggregating and...

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by Mack CollierThink all you have to do is create great content, and readers will beata path to your blogging front door? Think again. One of the best waysto grow your blog, is by participating on other social sites.

As I've talked about before,I'm a big proponent of growing your blog, by leaving it. Here's five tactics you can use to boost your blog:

1 - Use LinkedIn's Question and Answers section. If you aren't already a member of LinkedIn, check out Jennifer's excellent recap of why you should be. The Q&A section is a great way for you contribute value to others. Simply pick the subjects that you are knowledgeable about, and that tie into your business, and answer away! As you begin answering questions, others will check out your profile, and also any links...

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by Stoney deGeyter

Here is another round of questions submitted to me during a Website Architecture webinar I gave a couple months back. I wasn't able to answer most of these questions before or during the presentation so I've been answering them in this Q&A series. You can check out Parts one, two, three, four, five , six and seven. This post covers questions regarding session IDs, repetitive vs. duplicate content, robots.txt files, navigation text, and maintaining link juice after a site re-design. Let's get to it.

If someone cuts and pastes a session ID and emails to someone, do they pick up from the original session or start a new one?

-- Kate

That's a great question and one I didn't know the answer to... until just now. I put this to the test and came to a definitive...

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by Manoj JasraSphinn is a social site for search and interactive marketers. It's designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others. If you're an Internet marketer with a blog you will quickly understand that the referrals your get from Sphinn are very often more qualified than ones from Digg or Reddit. You've probably seen numerous submissions on Sphinn "go hot" but have you ever looked into other affect on a website's weekly traffic? It's not the monstrous 10,000 daily visits you'll see from Digg but there is a very good chance you will notice several hundred referrals, many of which will check out additional content on your blog and potentially even become a subscriber. So what does 50...

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