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OAC 2008: O&M dominates Outdoor Advertising Awards with 20 metals
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Day two of the Outdoor Advertising Convention (OAC) that was held in Mumbai on June 27-28 saw the Outdoor Advertising Awards (OAA) 2008 being given away. In its fourth year, the Awards saw O&M take home a total of 20 metals, including two Golds. Coming in a distant second was Saatchi & Saatchi, which bagged five metals.
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Zee Bangla’s ‘Sa Re Ga Ma Pa’ all set to go global
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Responding to its overwhelming success, Zee Bangla’s popular musical reality show ‘Sa Re Ga Ma Pa’ is all set to go global with the launch of ‘Sa Re Ga Ma Pa Viswa Shera’. The programme will have contestants from countries like South Africa, Canada, the Middle East and Bangladesh showcasing their talents.
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Seventymm signs on Rediffusion DYR Kolkata as its communication partner
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Seventymm, a leading player in the movie rental business, has signed on Rediffusion DYR Kolkata as its communication partner. The portal has ambitious plans both in the rental arena and the community space. The size of the account is pegged at Rs 8 crore.
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Jagran Prakashan launches i-Next in Ranchi, its 9th edition
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i-Next, the bilingual compact daily from Jagran Prakashan Ltd, launched its edition in Ranchi on June 27. The Ranchi edition is the 9th edition of i-Next. The bilingual compact daily launched its Patna edition a month ago on May 27.
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OAC 2008: ‘Simplicity pays off, while complexity might not attract the masses’
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The two-day Outdoor Advertising Convention (OAC) 2008 was held in Mumbai on June 27-28. The Convention brought together outdoor specialists from India and abroad to discuss various issues. Day One saw the focus on outdoor as a lead medium, innovation, the creative possibilities, and an interesting comparison between radio and OOH.
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OAC 2008: ‘Outdoor needs a fundamental rethinking of conventional business & marketing strategies’
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Several interesting sessions like ‘Apunka Ilaka’, ‘Big Fight’ and topics like changing economics of the industry, fundamental rethinking of conventional business, and a look at the outdoor industry in China marked Day 2 of the Outdoor Advertising Convention (OAC) 2008 was held in Mumbai on June 28.
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Navbharat Times celebrates 58th Anniversary with Milind Deora as guest editor
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Navbharat Times celebrated its 58th Anniversary this weekend with a special issue on Sunday, June 29, for which Milind Deora, MP from south Mumbai, stepped in as guest editor. The theme for the anniversary celebrations this year is the ‘Udaan of Hindi Bhashis’ in Mumbai.
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Star, Balaji Telefilms to part ways soon
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In one of the biggest splits in the media and entertainment industry, Star India, one of India's leading broadcasters, will soon part ways with Balaji Telefilms, known for its saas-bahu serials. Star, which holds 25.99 per cent stake in Balaji through Asian Broadcasting, is looking at selling its stake.
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Domestic airlines advertising in print drop 36 pc in Jan-May 2008 – AdEx Analysis
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Domestic airlines advertising in print fell by 36 per cent in January-May 2008, compared to the same period in 2007. Full service domestic airlines had maximum share of overall advertising of domestic airlines in print. Kingfisher Airlines Ltd was the top advertiser in the domestic airlines sector in print during January-May 2008.
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‘Mary Kay’s USP lies in its direct selling proposition’
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Mary Kay has been able to carve a niche for itself in the highly competitive direct selling space in India. Nirupama Rao, Senior Marketing Manager, Mary Kay Cosmetics India, shares with exchange4media how the company has been faring in India so far, as well as the basic mantras of direct selling.
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from latest issue of impact |
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Grandprix
to Gutterati; India sets the pace at Cannes
It was India shining at the Cannes Lions International
Advertising Festival 2008.The 55th year of the
festival saw India score its best ever on many
counts. From Rupert Murdoch to Martin Sorrell
to Maurice Levy to Vincent Bollore, every one
made it a point to mention India’s performance
and reiterate that India has learnt a lot in the
past few years. The Cannes Lions is no longer
just about the Lions. The year saw many more attractions
for the India media and advertising fraternity.
The Young Lions Zone is clearly a focus area for
Cannes Lions, and global advertising heads were
only too pleased to spend some time
with the younger creative minds – the cubs.
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Amar Ujala: Spreading Light in well lit areas
At
a time when newspaper sales the world over are
registering a decline (about 5 percent a year
in US), India’s growth story reflects a
spurt in this area as well. A growing population,
increased disposable income and rising literacy
level should stand India in good stead for some
time to come. Within this macro growth, the country
is witnessing a subsidiary but interesting trend
– that of regional language publications
coming into their own, registering growth in circulation
numbers and advertising figures. Obviously, the
presence of ever-growing media empires will flatten
this hitherto diverse mediascape. To tap this
potential, Hindi language daily Amar Ujala is
all set to launch its 18th edition overall, and
11th edition in Uttar Pradesh (UP) in Lucknow
on June 24, 2008. more...
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