 | | | | Monday • June 30, 2008 | READ ALL NEWS AT ADAGE.COM | | Does This Economy Make My Butt Look Big? Weight Watchers, Jenny Craig Suffer as Consumers Have Less Money to Spend on Losing Weight
CHICAGO (AdAge.com) -- The economy is making you fat. As gas and commodity prices rise, consumers are finding themselves with fewer spare dollars to reduce their spare tires. As a result, marketers of organized diet programs such as Weight Watchers and Jenny Craig are expected to feel the pinch.  FULL ARTICLE
| | Is BK's $190 Burger Worthy of a King? London Store Offers Customers VIP Dining Experience to Change Perceptions of Chain's Quality
LONDON (AdAge.com) -- The world's most-expensive burger -- at $190 a pop -- is not to be found in an exclusive Manhattan restaurant, but in a tiny branch of Burger King in West London. FULL ARTICLE | | Cliche No More: CMO Club Gets Colorful New Member Unilever's Simon Clift on Stengel, Torture Tests and Marketing's Filet Mignon
BATAVIA, Ohio (AdAge.com) -- Unilever's chief marketing officer, Simon Clift, one of the masterminds behind the global rise of Axe and a champion of Dove's metamorphosis into Unilever's first truly globally managed brand, isn't your father's, or even your older sister's, CMO. FULL ARTICLE | | Florida Ad and Media Groups Unite Against Tax Proposal Upcoming Referendum Could Have Disastrous Repercussions, They Say
WASHINGTON (AdAge.com) -- Anxious to fend off a reprise of the storied 1987 Florida ad tax, local broadcasters and media groups are marshaling for a fight, arguing that the move could end up costing Florida as much as $250 million. FULL ARTICLE | | Selling Ad Space Into Store Windows: The New Billboard Business A 3 Minute Ad Age Video Report
NEW YORK (AdAge.com) -- As marketers and media buyers scramble for more street-level advertising space in big cities, store windows are emerging as a new kind of billboard business. Store operators and building owners are going for the idea because it turns underused window space into cash. A growing number of marketers like it because new technology can make window advertisements three dimensional and interactive -- and more likely to directly engage pedestrians. FULL ARTICLE | | FCC to Weigh Requiring Disclosures for Product Placement With In-show Integrations on the Rise, Groups Call for Changes to Sponsorship Identification Rules
NEW YORK (AdAge.com) -- Product placement, which in recent years has been viewed as a way to save TV advertising, is fast coming under siege. FULL ARTICLE | | See What Print Ads Worked Best GfK Starch Finds the Top Creative From the First Quarter
NEW YORK (AdAge.com) -- GfK Starch Communications, a specialist in print advertising research, has developed an "engagement index" to help identify the best-performing print ads out there. Open up this slide show to see what marketers such as Barilla, Burt's Bees, Lowe's and Sony did to get people to pay attention to their ads. FULL ARTICLE | | Recession Still Getting You Down? More Things To Get You Through Tough Times Small Agency Diary I have spoken with several agency CEOs in recent weeks, and have even experienced it myself in my agency -- there has been a slowdown with clients pulling the trigger on business. RFPs are in limbo. Pitches are made and winners are not decided, with the outcome postponed sometimes indefinitely. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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