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Cartier is charting new social ad territory as the first luxury brand to venture into the MySpace pond. The brand is promoting its "Love by Cartier" product line on branded MySpace pages. This isn't the company's first social networking excursion -- as it has also advertised on niche social networking site ASmallWorld, which caters to the rich and famous -- but the new campaign does mark the brand's first foray into a public social networking space.
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Over on the Web Strategy by Jeremiah blog, Jeremiah Owyang offers up a list of lists that chronicle a variety of social media happenings. All complied and updated by Jeremiah, these lists include topics such as: "List of Social Computing Strategists and Community Managers for Enterprise Corporations," "A Chronology of Brands that Got Punk'd by Social Media," as well as lists that reflect social media within the financial, insurance, and automotive industries, and more. It's a great ongoing resource for the topics he's tracking.
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This article examines social media and SEO from an ethics standpoint, taking stock of marketing techniques such as "vanity baiting" and "Twitter gaming" that muddy the waters of honest, two-way conversation. Blogger Li Evans proposes that SEO professionals should be held to the same ethical standards as other social media users -- and should avoid the stamp of "spammer," as it taints others in the industry, as well.
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, July 16, at noon EST -->
>> Word of Mouth the Easy Way: How to Get Started: Join Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking" GasPedal CEO for this WOM Wednesday teleconference, which is sure to be WOM-worthy. According to Andy, word of mouth marketing doesn't have to be a complicated, expensive campaign. There are dozens of easy, inexpensive ways to get people talking. Dial in to this teleconference and learn the 5Ts Framework for creating WOM and a zillion fantastic things you can do today. Dial in on Wednesday, July 16 to find out what you can do to get the buzz building about your brand.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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Because folks are so thoroughly connected via the plethora of social media tools and platforms at their disposal, it's fairly easy for a "wealth of information" to suddenly become "too much information." So what can a company do to protect itself? According to this blog post from Rohit Bhavgara, the threat of social media espionage shouldn't keep companies from engaging in social media sites, but companies should take proactive measures to educate employees on how to keep the company safe.
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Currently launched in beta, ratings and reviews site glassdoor.com offers a forum for employees to provide feedback on the companies they work for. Employees can anonymously post information that would be relevant for other folks looking to join the company's ranks, as well as salary information, CEO approval rating, and general job satisfaction ratings.
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