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| Friday • June 27, 2008 | READ ALL NEWS AT ADAGE.COM |
| Anheuser-Busch to Stop Selling Alcoholic Energy Drinks Meager Stake in Segment Might Not Have Been Worth the Legal Trouble
CHICAGO (AdAge.com) -- Succumbing to pressure from state attorneys general and activists, Anheuser-Busch will stop selling alcoholic energy drinks -- and put rivals that still market them in an awkward position.  FULL ARTICLE
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| Yahoo's New Org Chart Puts Schneider in Charge of U.S. Head of Insights Group to Be Named Shortly
NEW YORK (AdAge.com) -- It's hard to find a company that reorganizes more than Yahoo. On Thursday it unveiled its fourth go-round in 18 months that includes changes it hopes will make it execute better and help it move products along faster. FULL ARTICLE |
| Epoch Loses Lion Over Racy Penney Ad Controversy Production Company Requested to Withdraw 'Speed Dressing' From Cannes Film Category
NEW YORK (AdAge.com) -- The commotion over a lascivious fake ad created for JC Penney has cost the makers of the work an esteemed Bronze Lion it won in the film category in Cannes last week. FULL ARTICLE |
| McKinney Buys Back Independence From Havas CEO Hopes Being Outside Holding-Company Confines Will Re-energize Shop
NEW YORK (AdAge.com) -- McKinney, the Durham, N.C.-based creative agency, is set to become an independent again, following a deal struck by agency management to re-acquire 100% interest from Havas, its French parent. FULL ARTICLE |
| Paramount Breaks Out the Booty Sweat Novelty Drink Aims to Add Fizz to 'Tropic Thunder' Premiere
LOS ANGELES (AdAge.com) -- In an unusual move for a movie studio, Paramount Pictures is licensing the fictional Booty Sweat brand as a real energy drink available nationwide to help promote "Tropic Thunder" in advance of its Aug. 15 wide release. Riffing on Hollywood's often ham-handed product-placement deals, Booty Sweat appears sporadically throughout "Tropic Thunder," which tells the story of an out-of-control, over-budget action movie. FULL ARTICLE |
| My Mother, Mike Hughes and Me Martin Agency Head Doesn't Need to Talk Diversity The Big Tent One Sunday after church, smack dab in the middle of an $8.99 all-you-can-eat buffet brunch, my mother pulled out a newspaper clipping she had placed in her purse. She unfolded the article and proceeded to give me some specific instructions with respect to the Martin Agency. I had no choice but to obey. FULL ARTICLE |
| VivaKi Aims to Simplify Targeting Across the Portals Q&A: Publicis Media Groupe CEO Jack Klues
NEW YORK (AdAge.com) -- Jack Klues, CEO of Publicis Media Groupe, spoke with MediaWorks about Publicis Groupe's new umbrella operating unit, VivaKi, which will combine the assets of Starcom MediaVest Group, Zenith Optimedia and Digitas, creating a powerful media negotiator. FULL ARTICLE |
| Pulling the Plug on Cable: A New Hard-Times Consumer Trend? A 3 Minute Ad Age Video Report
NEW YORK (AdAge.com) -- It has been a general truth that even lower-end consumers doggedly hang on to their cable TV service in times of economic stress. Even severe economic stress. They routinely cut back on heat and food as they continue to pay for that nightly signal at the other end of their remote control. But new study's findings suggest that may be changing in an era when so much video is becoming available online. FULL ARTICLE |
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