Friday - June 20, 2008
» Video, Rich & Streaming Media
The Missing Element in Screen-Based Marketing
Written by Dorian Sweet
Someday screen-based interactivity will change every ad, every message, every video, and every way people know us or don't.
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» ROI Marketing
The Interactive Marketer 2.0
Written by Bryan Eisenberg
Want to maximize sales, increase conversions, and increase your return on marketing spend? Here are some tips on how to become a marketer who understands how to optimize and plan for visitor intent, not just traffic.
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» Online Publishing
Four Tips for Setting Up a Centralized Web Marketing Team
Written by Lee Huang
Pointers for consolidating digital functions in one unit. Part of a series.
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» Paid Search Strategies
SEM Implications of the Yahoo-Google Pact
Written by Kevin Lee
How exactly will the Yahoo system decide whether to run advertising from Google, Yahoo Panama, or an alternate source, such as Microsoft?
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» What's The Buzz?
The Customer Is Always Talking
Written by Rebecca Lieb
A new book on CGM doesn't just convince that it matters; it equips marketers with strategic and tactical tools to leverage customer feedback -- even customer backlash.
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Monday - June 23, 2008
» The Leading Edge
Advertising in the New New Media, Part 1
Written by Sean Carton
Tips for evaluating virtual worlds, podcasts, and other new technologies. First of a two-part series.
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» Search Results
Effective Keyword SEO Research, Part 1
Written by Julie Batten
Keyword research is the cornerstone of any SEO initiative. This series walks you through the basics. Part one of two.
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» Digital Game Advertising
From the Shelves to the Web: A Case Study
Written by Kevin Carney
Lessons marketers can learn from the game industry's transition from retail to e-tail.
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» E-Mail Marketing
Ask People Out on Dates in E-mail on Wednesdays
Written by Jeanniey Mullen
Best practices for determining the best day and time to send an e-mail marketing message.
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Tuesday - June 24, 2008
» Agency Media Strategies
Launching Multicultural Media Campaigns
Written by Harry Gold
Best practices for planning a multicultural campaign to reach emerging ethnic groups in the United States.
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» Online Video Advertising
How Video Widgets Fit Into Marketing Plans
Written by Andreas Roell
Some best practices to follow before developing and deploying these portable advertisements.
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» Analyzing Customer Data
Analytics Basics: Getting the Right Numbers Right
Written by Neil Mason
Bad data mean bad news for your analytics program -- and your business.
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» CMO
One More Time: We Marketers Still Have Control!
Written by Pete Blackshaw
Do we marketers have the guts and inner will to reassert our role and influence in the marketer-consumer relationship?
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Wednesday - June 25, 2008
» Behavioral Marketing
Taking Behavioral Targeting Over the Border
Written by Robin Neifield
Behavioral profiling in the U.K. doesn't present a language barrier. But how would we translate Japanese profile information to integrate with U.S. databases? Or German or Argentinean?
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» Search Engine Marketing
Google Trends for Websites Begins Fireworks Early
Written by Erik Dafforn
Google now offers estimated site traffic as part of its Google Trends tool umbrella. And not everyone is happy.
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» B2B E-Mail Marketing
Eight Techniques for Increasing Webinar Registrations
Written by Karen Gedney
How can you get the average business person to dedicate an hour of her busy workday to sit through your Webinar?
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Thursday - June 26, 2008
» E-Mail Marketing Optimization
Data Held Hostage
Written by Al DiGuido
A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies.
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» Actionable Analysis
Insights Into the Emergence of Search Analytics
Written by Shane Atchison
Q&A with Enquisite's Richard Zwickey on how search analytics can complement a traditional Web analytics tool.
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» Mobile Marketing
Crowd Participation in Mobile Marketing
Written by Courtney Acuff
Are you educating less-than-savvy mobile users on how to participate in your mobile conversation?
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» Media Buying
The Ad Industry Boom: How Reps Can Profit
Written by Tessa Wegert
This promises to be the busiest time digital advertising has seen yet. What we can do to ensure we all profit from this industry boom. Part one of two.
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