 | | | | Thursday • June 26, 2008 | READ ALL NEWS AT ADAGE.COM | | A Summer Not to Remember for U.S. Auto Industry June New-Car Sales Slip 16.7% From a Year Ago, and Experts Expect No Relief in July, August
DETROIT (AdAge.com) -- The auto industry will report another bleak U.S. sales month in June when carmakers release monthly sales figures next week, experts predict.  FULL ARTICLE
| | HBO 'Voyeur' Collaborator Calls Cannes Prizes Unfair Big Spaceship CEO Says Shop Deserves More Credit
NEW YORK (AdAge.com) -- Last week in Cannes, BBDO's campaign for HBO brought home the Omnicom Group-owned agency and its creative chief, David Lubars, a lot of hardware. Now "Voyeur" is offering a tense look inside the often uncomfortable relationships between ad agencies and digital specialists when it comes to the question of who takes credit for award-winning work. FULL ARTICLE | | The Web Is Where It's At for Youth Vote Over 75% Prefer Online Sources Over Traditional Media for Election Info Campaign Trail NEW YORK (AdAge.com) -- It's old-school. It's hard to access and share. It's too controlling. Those are just some of the reasons the "youth vote" is turning away from traditional media to get their election-year fix. And while that might not be good news for TV and print, it could be good news for the Democrats (providing the kids actually show up at the polls). FULL ARTICLE | | Publicis' Answer to Digital-Media Mastery: VivaKi New Silo-Busting Umbrella Unit to Be Headed By David Kenny and Jack Klues
NEW YORK (AdAge.com) -- Publicis Groupe has unveiled its latest attempt to master the digital-media universe, an umbrella operating unit called VivaKi that will aim to combine the market muscle and resources of Starcom, MediaVest, Zenith Optimedia and Digitas, to create a more powerful media negotiator and fund new marketing technologies. FULL ARTICLE | | General Mills Credits Ad-Spending Hike for Increased Sales Also Cites Pricing Initiative as Having Helped Face Commodities Costs
CHICAGO (AdAge.com) -- General Mills reported impressive fourth-quarter and full-year earnings Wednesday, citing increased marketing spending and the company's "right size, right price" initiative. Net sales and net earnings were up double digits. FULL ARTICLE | | Sprint to AT&T: Take Our Customers Please Instinct Won't Kill iPhone With That Attitude Adages So the Samsung Instinct, the latest -- and judging by early reviews, the greatest -- iPhone clone, launched exclusively on Sprint last week. But I -- a 7-year Sprint customer -- will likely be switching to AT&T and getting an iPhone. And it's all Sprint's fault. FULL ARTICLE | | Survey Reveals Moms Wary of Ads Aimed at Kids Respondents Were Open to Certain Promotions, Especially if Directed at Adults
YORK, Pa. (AdAge.com) -- When it comes to advertising in and around schools, marketers should consider skipping children altogether and going straight to the top: mom. In a recent survey by School Family Media, the majority of mothers involved in parent-teacher groups said promotional materials aimed at parents are more acceptable than those aimed at kids. FULL ARTICLE | | How Mobile Phones Threaten Wristwatch Marketers A 3 Minute Ad Age Video Report
NEW YORK (AdAge.com) -- The world's watch makers may be in trouble as teenagers increasingly look to their mobile phones -- rather than their wrists -- to tell time. That's one of the surprising discoveries of an ongoing study of how digital technology is changing consumer behavior around the world. Jeffrey Cole, of the Center for the Digital Future at the University of Southern California Annenberg School, appeared at the Advertising Research Foundation's Audience Measurement 3.0 Conference in New York this week. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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