 | | | | Wednesday • June 25, 2008 | READ ALL NEWS AT ADAGE.COM | | Kia Cuts Out the Comedy in Latest Campaigns New CEO Steers Messages Toward Fuel Efficiency, Value, Quality
DETROIT (AdAge.com) -- Kia Motors America has decided that trying to sell cars is no laughing matter. The brand responsible for some of the most outrageous TV commercials in the automotive category has taken a more serious tone after the unexpected departure earlier this year of Ian Beavis.  FULL ARTICLE
| | MTV to Rock the Vote, Will Now Accept Political Ads Joins Siblings VH1, Comedy Central and Spike TV; Won't Take Third-Party Ads Campaign Trail WASHINGTON (AdAge.com) -- Politicians can finally get their MTV. After declining political advertising since its inception in 1981, MTV is reversing course. The Viacom MTV Networks channel -- once known for round-the-clock music videos and now home to a host of reality shows -- says it will now take political ads, though only from political candidates and party political committees, not from third parties. FULL ARTICLE | | Tyson Ad Fight Could Backfire on Poultry Giant's Rivals May Have Made it Harder on Themselves to Market Claims of Antibiotic-Free Chickens
CHICAGO (AdAge.com) -- A successful marketing pitch by Tyson Foods has been quashed by legal challenges from its competition, creating a precedent that will make it tough for rivals to make similar claims in the future. FULL ARTICLE | | Pfizer Launches Major Agency Review, Denies Consolidation Speculation Abounds Regarding Plans for $1.2 Billion in Marketing Expenses
NEW YORK (AdAge.com) -- Citing a "very public transformation" in which it and the health-care industry is "looking to adapt the way we do our business," pharmaceutical giant Pfizer, which spent some $1.2 billion in marketing last year, is undertaking a major agency review that will encompass creative, PR, digital and possibly even more disciplines. FULL ARTICLE | | Heinz Pulls U.K. Ad Showing Two Men Kissing Viewers Complained Spot Was 'Inappropriate' and 'Unsuitable' for Children
LONDON (AdAge.com) -- H.J. Heinz has pulled a U.K. TV spot by Abbott Mead Vickers BBDO featuring two men kissing, after a deluge of complaints from British viewers that the ad was inappropriate. FULL ARTICLE | | J.C. Penney Upset at Racy Cannes-Winning Ad Says Bronze Lion Winner Depicting Frisky Teens 'Speed Dressing' Made Without Its Consent See the Spot NEW YORK (AdAge.com) -- A racy viral ad created for J.C. Penney that took home a prestigious award from the Cannes Lions International Advertising Festival last week has been blasted by the client and ordered removed from circulation, with the retailer livid that the spot -- which gives the impression J.C. Penney condones teen sex -- was produced without its consent. FULL ARTICLE | | Study Says Youth Are Swimming in Alcohol Ads Cable TV Blamed for Increased Exposure; Liquor-Industry Group Says Underage Drinking Is Down
CHICAGO (AdAge.com) -- Youth exposure to alcohol advertising climbed sharply between 2001 and 2007, according to a study released today by Georgetown University's Center for Alcohol Marketing & Youth. FULL ARTICLE | | Know Your Opponent How to Compete Against the Big Agency Networks Small Agency Diary Nobody likes to find out that he is going into the ring against an opponent six inches taller and 100 pounds heavier. Yet, that's what it can feel like when you learn that your small agency is competing against the big boys from one of the large agency networks. Here at PJA, we're no strangers to this experience and have learned a few lessons about facing ringers from the likes of WPP, Interpublic and Omnicom. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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