 | | | | Wednesday • June 25, 2008 | READ ALL NEWS AT ADAGE.COM | | Advertisers Still Hesitant When it Comes to Imus Latest Controversy Means They'll Continue to Hold Off
NEW YORK (AdAge.com) -- Don Imus is once again under scrutiny for making racially charged remarks on his "Imus in the Morning" program, but it doesn't appear it will make a difference to advertisers this time around. The last media storm the shock jock created prompted advertisers such as Procter & Gamble and General Motors to pull their ad spending from CBS Radio and MSNBC, where his show also appeared. But his new gig at Citadel Communications' ABC Radio Networks has yet to attract any of those major advertisers.  FULL ARTICLE
| | Publicis' Answer to Digital-Media Mastery: VivaKi New Silo-Busting Umbrella Unit to Be Headed By David Kenny and Jack Klues
NEW YORK (AdAge.com) -- Publicis Groupe has unveiled its latest attempt to master the digital-media universe, an umbrella operating unit called VivaKi that will aim to combine the market muscle and resources of Starcom, MediaVest, Zenith Optimedia and Digitas, to create a more powerful media negotiator and fund new marketing technologies. FULL ARTICLE | | The Web Is Where It's At for Youth Vote Over 75% Prefer Online Sources Over Traditional Media for Election Info
NEW YORK (AdAge.com) -- It's old-school. It's hard to access and share. It's too controlling. Those are just some of the reasons the "youth vote" is turning away from traditional media to get their election-year fix. And while that might not be good news for TV and print, it could be good news for the Democrats (providing the kids actually show up at the polls). FULL ARTICLE | | MTV to Rock the Vote, Will Now Accept Political Ads Joins Siblings VH1, Comedy Central and Spike TV; Won't Take Third-Party Ads
WASHINGTON (AdAge.com) -- Politicians can finally get their MTV. After declining political advertising since its inception in 1981, MTV is reversing course. The Viacom MTV Networks channel -- once known for round-the-clock music videos and now home to a host of reality shows -- says it will now take political ads, though only from political candidates and party political committees, not from third parties. FULL ARTICLE | | CBS Wins With Monday-Night Reruns ABC's 'Bachelorette' Up 19% RASH REPORT MINNEAPOLIS (AdAge.com) -- Prime-time programmers, with months to go before the new season, are alternating between the summer staples of repeats and reality. So are viewers. Especially Monday night, as two networks (CBS and Fox) airing reruns essentially split with two (ABC and NBC) running reality. FULL ARTICLE | | Even Conan O'Brien Disses the Snipes Late Night Underground Video Reveals True Feelings About Screen Clutter WATERCOOLER Even Conan O'Brien can't stand snipes. The talk-show host devoted some time recently to a short discussion with writer Robert Smigel about those little graphical elements that often show up at the bottom and corners of the TV screen when you're trying to watch a favorite show or movie. FULL ARTICLE | |
What You Should Have Read, June 30, 2008
NBC News Considering Ex-Newsweek Editor for New D.C. Chief
The New York Observer reports that while NBC News has appointed Tom Brokaw to helm "Meet the Press" following the sudden death of Tim Russert, the Washington bureau still needs a chief. Several sources at the network told The Observer that they believe NBC News' senior VP Mark Whitaker, is the most likely candidate to land the gig. Mr. Whitaker, 50, joined NBC News in May 2007 as the No. 2 executive in the news division behind its president, Steve Capus. Mr. Whitaker spent the bulk of his career at Newsweek, eventually serving as the top editor from 1998 until 2006. Fellow executives are said to value his judgment, and he is often called in to help out with touchy editorial conflicts—a fairly common occurrence these days as executives have wrestled to merge the just-the-facts culture of NBC News with the more freewheeling sensibilities of MSNBC. NBC said it has no timetable for filling the position. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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