Lintas Media Group has bagged the mandate for media buying and implementation duties of Jyothy Laboratories Ltd, marketers of brands like Ujala, Maxo, Exo and Jeeva, following a multi-agency pitch. The other agencies in the fray included Mudra, Starcom Mediavest, Motivator, Allied Media and the incumbent agency Carat Media. Industry sources peg the business in the vicinity of Rs 45 crore.