|
|
|
|
| |
 |
|
Whether they wanted to be infectious or not, JCPenny is at the center of a very, very viral video storm. A video ad, supposedly submitted to the 2008 International Advertising Festival at Cannes by a third party vendor of Penny's ad agency Saatchi & Saatchi without the brand's approval, is making the internet rounds. The video features two teens practicing dressing themselves -- in JCPenny duds, 'nach -- as quickly as possible before meeting up. The video is highly suggestive and has parents riled up. In the midst of the WOM downpour, JCPenny is distancing itself from the video, as is Saatchi & Saatchi.
|
|
Americans spend an average of 60% of their waking hours at work, so it's no wonder that the workplace is a perfect WOM breeding ground. According to new research from WOMMA member company BIGresearch, 95.6% of at-work consumers report that they regularly or occasionally give product or service advice to their friends, family, and co-workers, and 92.9% say they seek advice before making their own purchase decisions.
|
|
This Advertising Age article, written by WOMMA Board member Pete Blackshaw, examines how Apple is blurring the lines between customer service and marketing by making great service a core value of their business. As Pete puts it, there is a "service is marketing" mantra injected into the Apple experience, and it's something that goes a long way towards bolstering word of mouth about the company. And not only is it working for Apple, but other brands, too, are starting to pay attention and insert more service-focused elements into their businesses.
|
|
Work on WOMMA's fourth volume of "Measuring Word of Mouth" is underway, which means this is a great time to roll up your sleeves, get involved, and show off the amazing work your company has done in word of mouth research.
>> Submit a Word of Mouth Marketing Research Paper
------------------------------------
Whether you choose to submit a paper to the main body of the book or to our special section on valuing a conversation, your contribution sets you apart as an expert in the WOM industry. Not only that, contributions to "Measuring Word of Mouth, Vol. 4" will inform the content for our 2008 Research Symposium in November -- so folks whose research work is accepted into the book will have first dibs on speaking slots.
And you don't have to start from scratch. This is a great way to get more mileage out of work that your company has already done. If you have a research report, research article, or research-based whitepaper, repurposing it based on the "Measuring Word of Mouth" guidelines is an excellent way to increase the value of the work you've done.
>> Submission Timeline
-------------------------------------
* June 30 - Topic Proposal Submissions Due (HURRY!)
* July 28 - First Draft of Papers Due
* Sept. 15 - Final Paper Submissions Due
* Nov. 12 - Research Symposium (Paper Presentations)
To find out more, and to get a copy of the "Measuring Word of Mouth" style guide, email: editor@womma.org.
|
|
According to a recent study from Rapleaf, social media usage is still strongest among internet users aged 14-24. Within their database of 49.3 million people aged 14-74, Rapleaf found more than 120 million social networking profiles, with each person having a profile on an average of two to three social networks. Women and internet users aged 14-24 gravitate towards social networks MySpace and Facebook, according to the study, and men and internet users aged 25-34 use Flickr and LinkedIn more frequently.
|
|
When entering the social media landscape for the first time, it's easy for marketers to cling to their comfortable, traditional, broadcast ways. But social media isn't designed to be a push platform, and in this Marketing Profs column Mark Collier warns against simply broadcasting messages via social media tools. If you're not using them to build communities, create consumer connections, or foster two-way communication, perhaps you need to take another look at what these tools can really do for you.
|
Get this from a friend?
Subscribe to this newsletter yourself!
|
|
|
|
News by, about, and for WOMMA members:
* Rohit Bhargava of WOMMA member company Ogilvy and Lionel Menchaca of WOMMA member company Dell were recently interviewed for the Search Marketing Gurus blog. To watch the interview clips, visit: http://www.searchmarketinggurus.com/.
* WOMMA Board member Pete Blackshaw's (of Nielsen Online) new book, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000," was featured in a recent ClickZ article. To read the article, visit: http://www.clickz.com/showPage.html?page=3629961.
* WOMMA member company Multiplied Media Corporation recently launched a beta edition of local search tool Poynt for BlackBerry smart phones. You can download the beta release at: http://m.mypoynt.com.
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
|
|
>> Green Communications 2008: The Case Studies will take place on Tuesday, July 15, 2008, in New York City. Recent history shows that green initiatives are more then just a passing trend; they are a part of daily life. Individuals, communities, and companies have embraced this movement and now incorporate it into their lives, products, and business strategies. This half-day conference will reveal case studies from companies that have successfully created and implemented green communications campaigns. Case studies will be presented from AMD, Eaton, The Coca-Cola Company, and the Earthday Network.
Learn more or register at:
http://www.bdionline.com/greencommunications2008
WOMMA members, to get your discounted rate of $145, log in to the WOMMA Member Center and grab your promo code now:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=401d1411de90468792b8c33c131c9dd6
|
|
|
|
|
| |
|
Your First Source for All Things WOM
|
|
The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
Read the Blog and Archives
|
|
Tell us what you like. Or what you hate. Either way, we're listening.
Give us some feedback!
|
|
|
The Word of Mouth Marketing Association
|
|
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
|
|
|
|
|
Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
|
© 2008 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
WOMMA respects your privacy. We will not release your email address ever, for any reason.
|
|
|
Back to newsletter list
