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Chief Marketer Report; Insights. Innovations. Solutions.
June 24, 2008 A Penton Media Publication  

TABLE OF CONTENTS

The Secret of Secondary Search
Buying Online Video: Clip Demos vs. Site Demos
The Cooler Side of Sears? Retailer Targets Teens
M-Commerce is Here, Get Used To It

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This Week's Stories

The Secret of Secondary Search
By Larry Organ
 Secondary search—the implementation of a secondary SEM team to complement existing search campaigns—can do wonders for an organization. But it's still under the radar for many marketers. Click here to learn more.

Buying Online Video: Clip Demos vs. Site Demos
By Jaffer Ali
 Traditionally, online advertising buying involves matching site demographics with the target demo of the advertiser. But if you're purchasing pre-roll video advertising, the old rules don't apply. Click here to read why.

The Cooler Side of Sears? Retailer Targets Teens
By Tim Parry
 Sears is making strides in becoming relevant to teenagers. But can it succeed and stave off extinction? For what marketers think, click here.

M-Commerce is Here, Get Used To It
By Tim Parry
 Whether you personally want to pick up or hang up, get over it. For better or worse, mobile marketing is hear to stay. Click here to read what marketers and researchers are saying about consumers' mobile reception.



“10 Tips For Building Successful Online Communities”

If you’re thinking about making online customer communities part of your marketing mix, you need the 10 Tips for Building Successful Online Customer Communities. This report provides valuable tips and insights gleaned from experiences from more than 300 of the most successful online customer communities. Click here to get your copy.

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