 | | | | Tuesday • June 24, 2008 | READ ALL NEWS AT ADAGE.COM | | Crafting TV Ads for the Digital Age Commercials Will Have to Adjust to Dual Screen Formats
NEW YORK (AdAge.com) -- Marketers are already scrambling to figure out how best to adjust their 30-second TV spots for viewing via the web and on iPod screens. But as the nation prepares for the big shift from analog to digital TV on Feb. 17 next year, what could be a major conundrum has opened up for advertisers who love to make use of the wider high-definition screen: Ads created for high-def could have their sides digitally sliced off when viewed on older TV sets.  FULL ARTICLE
| | Growing Out-of-Home Video Through Better Metrics Q&A: TruMedia's CEO George Murphy
NEW YORK (AdAge.com) -- As DaimlerChrysler's former senior VP-global marketing, George Murphy was charged with reshaping the old-school auto manufacturer's brand message. Now the former auto marketer wants to do the same for out-of-home video advertising. FULL ARTICLE | | Disney's 'Camp Rock' Rocks Friday-Night TV But Sunday's Olympic Hopefuls Hold Their Own RASH REPORT MINNEAPOLIS (AdAge.com) -- Fresh-faced kids entertaining with their athleticism were certain to be the media story of the weekend. But while the perspiring, aspiring gymnasts of NBC's "U.S. Olympic Trials" won Sunday's Nielsen gold, it was a group of actors, not acrobats, who flew highest: The Disney Channel estimates "Camp Rock" was the most-watched show on TV -- broadcast or cable -- Friday night. FULL ARTICLE | | The CW's CMO Defends Use of 'OMFG' Promotion 3 Minute Ad Age: June 24, 2008 VIDEO NEW YORK (AdAge.com) -- Appearing at the Promax/BDA conference last week, Rick Haskin, chief marketing officer of the CW, defended his network's use of a controversial promotion that revolved around the acronym "OMFG" for the new season of its series "Gossip Girl." He said the CW decided to use the F-word reference in its advertising because its viewers frequently used the same term in their own personal conversations. The panel of TV CMOs also discussed the pros and cons of using of "snipes," or lower-third graphic promotions for in-house content, as advertising space. FULL ARTICLE | | Washington Post Editor Downie to Retire Sept. 8 Successor to Be Named Shortly
WASHINGTON (AdAge.com) -- Washington Post executive editor Leonard Downie Jr. will step down Sept. 8, ending a 17-year tenure that brought the newspaper 25 Pulitzer Prizes. Mr. Downie will become VP at large for the parent Washington Post Co. A successor is to be named shortly. Media observers have named several candidates as possible successors, including former Wall Street Journal managing editor Marcus Brauchli, New York Times deputy managing editor Jonathan Landman and Newsweek editor Jon Meacham, as well as two insiders, Post associate editor David Ignatius, and managing editor Phil Bennett. FULL ARTICLE | |
What You Should Have Read, June 23, 2008
ABC Shows to Be Offered Online on Veoh
TV Week reports Disney has found another suitable home for its networking programming online beyond its ABC.com player. The media company has inked a deal with video-sharing site Veoh Networks to offer ABC shows and ESPN.com short content. Veoh Networks will integrate ABC.com's full-episode player into its site to carry ABC shows such as "Grey's Anatomy," "Desperate Housewives" and "Ugly Betty." Former Disney CEO Michael Eisner is one of Veoh's investors. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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