 | | | | Tuesday • June 24, 2008 | READ ALL NEWS AT ADAGE.COM | | Yahoo-Google Deal Runs Into Resistance Fear of Higher Prices, Less Competition, Loss of Privacy Among Concerns Raised by Advertisers and Lawmakers
WASHINGTON (AdAge.com) -- After the recent announcement that Yahoo and Google would work together on online search advertising, marketers are worried about higher prices, congressional panels are asking questions about ad targeting and privacy and the Justice Department is concerned about diminished competition.  FULL ARTICLE
| | Actor Sparks BK-Card Freakout Chain Gets Big-Time Buzz When 'House' Star Talks Up 'Ultimate Celebrity Perk'
CHICAGO (AdAge.com) -- Burger King got a deluge of publicity after the blogosphere picked up on a London Times interview with "House" star Hugh Laurie, who told the paper his celebrity perks include getting good tables and his "Burger King gold card." FULL ARTICLE | | Hey, Buddy, Can I Bum a Snus Off You? Philip Morris, RJR Test Tobacco Pouches as Smokers Feel Pinch of Taxes, New Laws
LOS ANGELES (AdAge.com) -- Faced with rising taxes for cigarettes and ever-tightening smoking bans, Big Tobacco is rolling out snus, smokeless tobacco that doesn't involve spitting. FULL ARTICLE | | Corolla Confronts Sales Slowdown Rare Stumble Surprises Industry as New Model Fails to Win Young Buyers
DETROIT (AdAge.com) -- While Toyota's Corolla is still America's fifth-best-selling car, in the first five months of this year, the brand hit a rare bump. FULL ARTICLE | | The CW's CMO Defends Use of 'OMFG' Promotion A 3 Minute Ad Age Video Report
NEW YORK (AdAge.com) -- Appearing at the Promax/BDA conference last week, Rick Haskin, chief marketing officer of the CW, defended his network's use of a controversial promotion that revolved around the acronym "OMFG" for the new season of its series "Gossip Girl." He said the CW decided to use the F-word reference in its advertising because its viewers frequently used the same term in their own personal conversations. The panel of TV CMOs also discussed the pros and cons of using of "snipes," or lower-third graphic promotions for in-house content, as advertising space. FULL ARTICLE | | Miller Lightens Its Load: Will Go National With MGD 64 by Fall Lowest-Cal Domestic Beer Yet Will Replace Sagging Genuine Draft Light
CHICAGO (AdAge.com) -- In a note to wholesalers Monday, Miller Brewing Co. CEO Tom Long said that the brewer, which forms a new U.S. joint venture with Coors Brewing Co. next week, will be going national with its 64-calorie version of Miller Genuine Draft by September. FULL ARTICLE | | How Apple Is Blurring the Line Between Marketing and Service Pete Blackshaw Explains Why Consumer-Facing Brands Can Benefit From Better Customer Interaction Commentary "How can I help you, and where would you like to go?" In this simple greeting, there's a huge question: Is the greeting and the experience that follows marketing or service or both? FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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