|
|
|
|
| |
 |
|
by David Alston
Social media guru Chris Brogan and I had been busy shooting video interviews over the course of three days for a webinar series featuring some of the most recognized names in social media and online WOM. Looking at our production timeline, we expected it would take a few months to edit the video -- so we were looking at a launch of three webinars smack in the middle of the summer vacation season. Heck, there's never much on TV during the summer, but would people want to sign up for yet another series of webinars? We had shot the video interviews during two conferences, SNCR's NewComm Forum in Sonoma County and Web 2.0 Expo in San Francisco. While the timing...
Continue Reading David Alston's Guest Column
|
|
To gather feedback from its viewers, Fox has created an online community of 2,000 viewers. The online platform, created by WOMMA member company Passenger, will provide a forum for community members to chat with one another, post comments, pose questions to Fox producers, and participate in online polls. The company is hoping to use their fan feedback both for programming decisions, as well as to help guide and marketing and promotional efforts and Fox.com's online content.
|
|
According to a JupiterResearch report titled "Branded Social Networking Pages: Best Practices for Successfully Engaging Users," half of advertisers with social network pages in Europe have fewer than 1,000 "friends," and the average branded pages has fewer than 6,500 friends. So what can brands do to better connect with consumers via social networks? JupiterResearch recommends using an integrated approach to marketing their social network spots and engaging the users who do sign on -- even in simple ways.
|
|
This post from blogger Shel Holtz asserts that, while some might have trouble seeing it, social media absolutely has a role in BtoB marketing, because BtoB is "all about relationships." According to Shel, because the target audience for a BtoB company will likely be more homogeneous than that of a BtoC company, BtoB companies can create a social-media-based communication that is very similar to the face-to-face interaction they would prefer to give each of their potential customers. Shel then goes on to take a look at some common social media tactics and speaks specifically to how they can be applied in a BtoB setting.
|
|
Work on WOMMA's fourth volume of "Measuring Word of Mouth" is underway, which means this is a great time to roll up your sleeves, get involved, and show off the amazing work your company has done in word of mouth research.
>> Submit a Word of Mouth Marketing Research Paper
------------------------------------
Whether you choose to submit a paper to the main body of the book or to our special section on valuing a conversation, your contribution sets you apart as an expert in the WOM industry. Not only that, contributions to "Measuring Word of Mouth, Vol. 4" will inform the content for our 2008 Research Symposium in November -- so folks whose research work is accepted into the book will have first dibs on speaking slots.
And you don't have to start from scratch. This is a great way to get more mileage out of work that your company has already done. If you have a research report, research article, or research-based whitepaper, repurposing it based on the "Measuring Word of Mouth" guidelines is an excellent way to increase the value of the work you've done.
>> Submission Timeline
-------------------------------------
* June 30 - Topic Proposal Submissions Due (HURRY!)
* July 28 - First Draft of Papers Due
* Sept. 15 - Final Paper Submissions Due
* Nov. 12 - Research Symposium (Paper Presentations)
To find out more, and to get a copy of the "Measuring Word of Mouth" style guide, email: editor@womma.org.
|
|
According to research from the University of Minnesota, kids that use online social networks are, in fact, receiving an educational benefit -- primarily from the technology leg up it can give them over their non-social-networking peers. Students also reported that using online social networks had increased their creativity and their willingness to learn new communications skills. According to the study, 94% of students aged 16-18 used the internet, 82% go online at home, and 77% have a social networking profile.
|
Get this from a friend?
Subscribe to this newsletter yourself!
|
|
|
|
|
|
>> Take part in the "Social Media Marketing: The Latest Buzz on Word of Mouth" benchmark study from the Aberdeen Group and receive a complimentary copy of the report (a $399 value). This study will allow your organization to benchmark its customer feedback management activities -- and should only take a few minutes to complete.
To take the survey now, visit:
http://www.aberdeen.com/survey/socialmediamarketingWOMMA/
>> Agent Wildfire is conducting a survey for The Buzz Report to get a clear picture of stakeholders' understanding, beliefs, and adoption of word of mouth within their organizations. Folks who take the survey have a chance to win one of twelve word of mouth marketing books -- and can opt in to receive a free copy of the results.
To take the survey now, visit:
http://www.surveymonkey.com/s.aspx?sm=jzk0HTn_2fpsPO39XF_2bNFqXA_3d_3d
|
|
We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:
>> Valuing Word of Mouth as a Function of Time
-------------------------------------------------
This paper from WOMMA member company BzzAgent takes a look at the cost per minute of WOM, which it values at $0.05. According to BzzAgent, what's missing from the current slate of engagement metrics is a viable "qualities of time" measurement. According to the paper, when viewed strictly on time engaged, experimental and event marketing dominates.
>> Collective Intelligence Webcast from BrandIntel
-------------------------------------------------
This webcast from WOMMA member company BrandIntel takes a look at the paradigm shift that's occurring between the "new consumer" and the "new marketer." According to BrandIntel, Consumer-generated content is quickly overtaking traditional media as the primary source for product information and marketing. As a result, social computing has quickly grown to become an intrinsic part of the marketing mix.
>> WOMM-U 2008 Video Archive
-------------------------------------------------
WOMMA has the video archive from our 2008 Word of Mouth Marketing University general session presentations available in the WOMMA Member Center. Tune in to see keynote Joseph Jaffe, Jeffrey Graham from the New York Times, Judy Stonefield from OPI Cosmetics, Carla Hendra from Ogilvy North America, Bob Pearson of Dell, Jordan Corredera of Carnival Cruise Lines, Jen Gulvik of Houlihan's Restaurants, and more!
WOMMA members, log in to the WOMMA Member Center to get your hands on this great content:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary
|
|
|
|
|
| |
|
Your First Source for All Things WOM
|
|
The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
Read the Blog and Archives
|
|
Tell us what you like. Or what you hate. Either way, we're listening.
Give us some feedback!
|
|
|
The Word of Mouth Marketing Association
|
|
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
|
|
|
|
|
Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
|
© 2008 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
WOMMA respects your privacy. We will not release your email address ever, for any reason.
|
|
|
Back to newsletter list
