 | | | | Monday • June 23, 2008 | READ ALL NEWS AT ADAGE.COM | | It's Not Her Grandmother's Post Washington Paper Spawns Niche Products, Buys Out Staffers Under Weymouth SEVENTH IN A SERIES: What's the Future of Newspapers? NEW YORK (AdAge.com) -- Katharine Weymouth is the fifth member of her family to serve as publisher of The Washington Post, but she presents a firmly unassuming air. Ms. Weymouth, 42, is taking control of a storied newspaper, a magnet for Pulitzer Prizes that boasts scoops from Watergate to Walter Reed, at a time when the format and function of all newspapers is under pressure. Here she talks about plans to add a glossy magazine, and just what she's looking for in a next-generation editor to take over from longtime Editor Len Downie Jr. when he eventually retires.  FULL ARTICLE
| | Case Study: How KSL Nabbed $250 Million in Billings in 10 Months Media Shop Credits Its 'Unique' Targeting Model That Parses Transactions
NEW YORK (AdAge.com) -- KSL, which handles $550 million to $600 million in media billings annually, has been on a new-business tear recently, reeling in about $250 million in new billings in 10 months. The agency credits what it views as a unique offering: a more-precise way for small to mid-market clients to target consumers that uses transactional data the companies have at their fingertips. FULL ARTICLE | | Th-Th-Th-That's All, Folks! No More Talk of Media End-Times Yeah, the Sky Is Falling. But It's Time to Stop Mourning the Demise of the Golden Age of Easy Media Profits SIMON DUMENCO We've been getting the news, in dribs and drabs, about the disintegration of traditional media models for how many years now? So I propose a moratorium: Let's stop obsessing about the lost golden age of easy media profits and just get on with inventing the media future (which will, let's face it, involve lower margins for just about everybody -- except Google!). FULL ARTICLE | | Donaton: EW Is Not a Celebrity Magazine New Design, Features Aim to Refocus Brand on Why Stars Aren't Like Us Q&A NEW YORK (AdAge.com) -- It's been six months since Scott Donaton, Ad Age's editor-turned-publisher, jumped ship to become the fifth publisher in five years at Time Inc.'s Entertainment Weekly. We decided to check in with our former boss and see whether he's adjusted to life in the consumer magazine world, and how he's decided to position the weekly against everyone else covering Hollywood. FULL ARTICLE | | Diller Fashions IAC Ad Network Bands Together Targeted Audience Segments in Bid to Lift $216 Million Ad Revenue
NEW YORK (AdAge.com) -- IAC is pooling its myriad companies with an ad-sales and targeting system that will marry data from across all its assets to sell audience segments such as wealthy consumers, travelers and sports fans. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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