 | | | | Monday • June 23, 2008 | READ ALL NEWS AT ADAGE.COM | | America Has Spoken: In Google We Trust Harris Poll Has Search Giant No. 1 in Reputation; J&J, General Mills and Berkshire Hathaway Make Top 10
NEW YORK (AdAge.com) -- The most reputable company in America: Google, which toppled Microsoft from the top perch in the 2007 Harris Interactive Reputation Quotient study released today -- and sent it tumbling all the way down to No. 10.  FULL ARTICLE
| | Top 100's Ad-Spend Growth Grinds to Halt LNA Report: Budgets Eke Out 1.7% Rise; P&G Breaks the $5B Barrier Special Report CHICAGO (AdAge.com) -- The Top 100 U.S. advertisers last year increased ad spending by just 1.7%, while measured media spending rose a negligible 0.3% for major marketers -- the most sluggish growth since the 2001 recession. Also: See comprehensive rankings of the 100 LNA, including spending by category and top spenders by medium. FULL ARTICLE | | Coors Lights a Fire Under Miller Dropping Bud-Beating and 'Ultimate' Tagline Likely After Brewers Unite
CHICAGO (AdAge.com) -- You can expect a kinder, gentler Miller -- and one with a laser-focused, single-minded message -- when the U.S. combination of Miller and Coors takes effect next week. There might also be some agency shifts brewing. FULL ARTICLE | | Good Work Graced Cannes, Not That Everyone Noticed Hints That the Ad Business Can Get a Whole Lot Better in the Post-Mass-Media Age Commentary by Jonah Bloom It is easy to lose sight of the advertising at the Cannes advertising festival. But, in the dungeons of the Palais, the festival displays some of the 28,000 submissions. There's plenty of mediocre work on show but also enough gems to remind us why this whole Cannes thing got going in the first place. FULL ARTICLE | | Beach Parties, Yacht Parties, the Palais and the Gutter Bar Ad Age Shutterbug Sam Faulkner Brings You the Flavor and Frivolity of All That Is Cannes
CANNES (AdAge.com) -- As judges at the Cannes ad festival Friday debated the film and titanium and integrated Grand Prix, others enjoyed sunsets by the pool, dancing at clubs and just being young and having fun in the South of France. Ad Age photographer Sam Faulkner was there to document the goings-on. FULL ARTICLE | | Wrath of Cannes: The Other Awards Show A 3 Minute Ad Age Video Report
NEW YORK (AdAge.com) -- Cannes, France, was not the only site of an advertising awards show last week. Across the ocean from there -- at Coney Island's renowned beachfront Cha Cha Cafe -- the second annual Wrath of Cannes awards ceremony took place Thursday. Attended by about a hundred young creatives, it awarded a real trophy as well as a prize bicycle. The grand-prize winner was VirtualDrinkingBuddy.com, a work by Rob Wenger that is part of a larger digital ad campaign for The Knot Irish whiskey. FULL ARTICLE | | Gap Lacked Momentum, So Rightly Cut TV Why Marketers Should Resist the Usual Temptation of Pushing Further When Facing Growth Challenge CMO Strategy When Gap Inc. recently announced that it was cutting its TV advertising, many dismissed the move as old-fashioned cost cutting. But could it be part of a deeper strategy to build exceptional growth? FULL ARTICLE | | Ten Things Obama Can Do With All That Money Are You Ready for Some Football? Campaign Trail I was shocked to find out this week that there is indeed gambling in casinos and Barack Obama was forgoing public fundraising for this fall's election. So I thought it was my duty to give him 10 ideas on how to best spend all his money this fall. (Aside from spending it on advertising during the Olympics.) FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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