Need a brainless diversion? Visit Choose the Champion.

Think fast: two cars pitted against each other. Who wins? Your click makes a winner. Questioning your value? Track your progress. Feeling aggressive? Upload your own car shot. Need a friend? There's a message board, too.

The whole thing is one big fat promotion for Armor All, brought to you by the immortal folks at Clorox.

Coupons available here.

Though we are certain we saw this weeks ago, that doesn't appear to be the case. Calling attention to the plight of binge drinking. the UK's Home Office has launched a new commercial targeting 18-25 year olds which somehow relates to high fashion models peeing, puking and fighting on the runway.

The UK leads all other countries in the European Union for heavy alcohol consumption. A recent study found 40 percent of 18-25 year olds binge drink on a regular basis. The commercial is part oif a broader campiagn created by VCCP.

When you're up on scaffolding dealing with the details of erecting a billboard, it pays to occasionally step back and view the big picture. In this case, the giant "cock" lording over those attending the Will Smith Hancock movie premiere last night in London's Leicester Square.

- Corbis has announced the opening of its Museum of arts for the Arts where all things photography, paint and music will be celebrated.

- The Amsterdam office of StrawberryFrog has severed ties with the parent company and will now go it alone, rebranding itself as Amsterdam Worldwide. Odd. Name your agency after a city? Oh wait. Not half as odd as naming your agency after a...strawberry frog.

- Hmm. Just goes to prove all men look at are boobs.

Splashcast just launched HotSpot, which enables advertisers to tag objects in published videos.

When users click on the highlighted items, they're exposed to an ad and a link to purchase.

Splashcast told us the highlighting process is subtle so video viewers don't get irritated, but from what I can tell it's about as subtle as Facebook's photo-tagging feature.

Contact Splashcast directly if this -- and the possible backlash -- is something you want to play around with.

Ah yes, there's at least one every year. A situation in which one agency wins an award for work that was, allegedly, done first by another. It can be labeled sour grapes or a valiant effort to give credit where credit is due. This year's story involves Volvo's Driving Game created by Nitro and Mindshare and MSNBC.com's Newsbreaker Live created by SS+K. A tipster claims the Nitro/Mindshare version is a knock off of the SS+K version with these arguments:

Liverpudlians adopt fragments of Spanish culture in "Turning Spanish," created for Nike by 72andSunny.

They won't be reading any Don Quixote, though.

The spot aspires to cash in on the emotional cachet of Fernando Torres. He's the English Premier League's current It Guy. And while I guess it's funny to hear some guy go "Gracias, mate!", the whole thing felt like a really long "Sorry ... you had to be there"-type story.

In this case, I think you have to be from Liverpool.

Last night at the Commonwealth Hotel in Boston, wine guru Gary Vaynerchuck hosted his WLTV Thunder Show in front of a live audience eager to drink in his wine expertise. The room was packed with geekerati busily multitasking between Twitter, their camera phones and, occasionally, each other. As always, Gary wowed the crowd with wit, humor and stellar wine expertise.

And Gary got a warm welcome from host Dmitri Gunn who replaced Gary V's Jets spittoon with one branded with the Patriots logo. Hilarity ensued.

Look, look: It's Obama's first General Election spot, courtesy of AgencySpy and Tribble. I'm guessing much of the footage came straight out of his wedding video collage, because there are a ton of baby pictures in that bad-boy. See Obama at left, all James Deaned-out.

The video's a rehash of his values and how he proposes to graft them onto the US of A. It's an old story, but there's just something about the guy. He's magnetic. He's ... witchcraft.

Impulse donations go here.

To promote its clothing line, fledgling brand NEWYORKESE poured American dollars* onto attendees of Pitti Immagine Uomo, a major fashion event.

The dollars featured the NEWYORKESE logo and the phrase "Tu vuo fa l'americano ma si Made in Italy" -- "you want to be American, but you were Made in Italy" -- the title of a song by Renato Carosone.

CEO Gianfilippo Fontana of NEWYORKESE called the effort part of a "low budget advertising campaign." She added, "Thankfully the dollar exchange was very affordable."

Don't thank us, honey. Thank the Big Man in Office.

- John McCain souped up his logo. Bystanders are skeptical. UPDATE: McCain did not change his logo. The new one comes from a third-party vendor. The Under Consideration blog apologizes for the confusion.

- For its 50th anniversary, The Marketing Society launched 50 Golden Brands, which will celebrate 50 "hero brands" for the past 50 years. Contenders include eBay, Virgin, Perrier and some weird thing called Fairy Liquid.

- George Parker taught me a new word: Adverati. He also handpicked the ugliest pictures out of Advertising Age's Cannes party post and put the subjects in a more engaging light. And by "engaging," I mean "fluorescent."

- Rocawear and Boost Mobile launched a mobile campaign. Amobee is serving the ads. The campaign is about overcoming adversity. It's also about scoring discounts and disseminating unique and motivating Jay-Z lines like "I will not lose."