 | | | | Friday • June 20, 2008 | READ ALL NEWS AT ADAGE.COM | | Obama Asks NBC to Draw Up Olympics Ad Packages But Could Such a Media Buy Be Too Much, Too Soon?
WASHINGTON (AdAge.com) -- Those tuning in to NBC Sports' Olympics coverage this year will see spots from General Motors, McDonald's, Budweiser, Nike and -- just maybe -- Sen. Barack Obama.  FULL ARTICLE
| | NBA Commish: 'We Have an Issue' David Stern Says League Has Much to Do to Clear Up Fan Perception of Rigged Games
NEW YORK (AdAge.com) -- National Basketball Association Commissioner David Stern is bent on fixing public perception that its games are fixed. FULL ARTICLE | | Bollore Remains in the Driver's Seat (We're Not Talking About Aegis) In Annual Trip to Cannes, Havas Chairman Talks About His Next Passion: Electric Cars Cannes Coverage CANNES (AdAge.com) -- Making his annual appearance at the Cannes Lions International Advertising Festival today, Havas Chairman Vincent Bollore said he thinks the French ad network is in good shape to weather the global economic crisis he expects, and he's still interested in acquiring Aegis Group. But his real passion right now, he said, is an electric car his Bollore Group is launching next year. FULL ARTICLE | | Saatchi Remembers Arden, Toasts Fearlessness Agency Unveils 18th Annual Young Directors Showcase Cannes Coverage CANNES (AdAge.com) -- Saatchi & Saatchi opened its 18th annual New Directors Showcase with tribute and tribulation. Worldwide Chief Creative Officer Bob Isherwood dedicated the event to the late Paul Arden, the longtime Saatchi creative leader who founded the show in 1991 and passed away in April. Mr. Isherwood called Mr. Arden the epitome of "fearless," this year's theme for the event. FULL ARTICLE | | U.S. Perceived to Be Falling Behind in Cannes Quality A 3 Minute Ad Age Video Report Cannes Coverage CANNES, France (AdAge.com) -- A widely held perception among attendees at this year's Cannes Lions International Advertising Festival is that creative work from U.S. agencies is just not up to the highest standards of the contest. In his report from Cannes, Ad Age Editor Jonah Bloom looks at the nationalistic aspects of the event as well as some of the latest award winners and top contenders for the big prizes ahead of the festival's climax. FULL ARTICLE | | Wednesday at Cannes: Time to Party After the Awards Presentations, Ad Age Follows the Crowds to the Gutter Bar, the Carlton and Other Hotspots Cannes Coverage CANNES (AdAge.com) -- Wednesday at Cannes saw presentations for cyber, press and design Lions. But the real fun, as you know, takes place after the ceremonies at the Palais. Ad Age photographer Sam Faulkner has been in the South of France this week snapping away at the after-parties along the Croisette. FULL ARTICLE | | Strong Upfront Sales for Cable, Syndie 10% Increase for Cable, 4.5% for Syndication
NEW YORK (AdAge.com) -- It looks like 2008 will not go down as the year marketers relied less on TV after all. After the broadcast upfront wrapped last week with a surprisingly strong $9.2 billion haul, the cable and syndication upfront markets -- both expected to be about 80% wrapped this week and completely finished by July 4 -- have posted even more significant increases. FULL ARTICLE | | Heavy Metal Tours Re-Energized Rockstar and Monster Energy Drinks Give Music Festivals a Needed Boost
LOS ANGELES (AdAge.com) -- When it comes to sponsorship, metal was getting a bit rusty. But this summer, headbangers will be able to pick among ear-splitting tours and the energy drinks sponsoring them. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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