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Dear Investor,

Learn the secret to trading options for only $9.95. Buy my classic book "The Option Advisor: Wealth-Building Techniques Using Equity and Index Options" and you can learn to successfully trade options.

UNDER $10, WITH FREE SHIPPING AND HANDLING

Order your copy today and SAVE $17 off the regular Schaeffer's price of $26.95 and pay NO shipping or handling charges!

Only $9.95 and not a penny more!

With no shipping and handling fees, and a money-back guarantee, how could you go wrong?

Click here to order your copy of "The Option Advisor Book" now.

You can also call one of my helpful consultants toll-free at 1-800-279-9121 for more information. They’re available to take your calls until 8:00 p.m. ET.

HURRY! THIS OFFER ENDS AT MIDNIGHT TONIGHT!

THREE REASONS TO GIVE
OPTIONS A TRY

If you haven’t traded options yet, you’re missing out! That’s right, you won’t get any of THESE benefits trading shares of stock:

Reason #1: Leverage - Using the leverage of options, you can rake in +100% or higher profits on stocks that move only +10% to +20%. That’s because options can gain 5 to 10 times MORE than the stock gains!

Reason #2: Low Cost - Options cost significantly less than buying shares of the underlying stock. In fact, on May 29, it cost you $13,147 to buy 100 shares of EOG Resources stock...but you could control 100 shares of EOG Resources with a single option contract for just $1,315. Options expose less of your hard-earned capital to market risk.

Reason #3: Flexibility - With options, you can trade successfully whether the stock goes up or down. It doesn’t matter what the market does...option traders can still make a profit!

To trade options, you have to understand how they work, and know how to trade them. You need a basic education in options trading from an expert who has experienced the world of options inside and out.

Well, you don’t have to attend an expensive seminar or sign up for an advanced finance course at the local university. And you don’t have to purchase half a dozen "Introduction to Options" books for $29.99 each.

THE SECRETS OF OPTIONS REVEALED

No, all you have to do is get your hands on a copy of my signature options book, "The Option Advisor: Wealth-Building Techniques Using Equity and Index Options."

Just get comfortable in your favorite chair and start reading. Relax, it’s only 12 chapters long...so you can read it at a leisurely pace. Check out the dozens of charts and tables that I’ve included as real-life trade examples.

Soon you’ll be amazed at how much you know about option trading! And you’ll learn just how to build your own wealth using options.

Now, it’s more convenient than ever to get this fantastic book. I’m offering you a special reduced price, and your shipping and handling are absolutely FREE - if you order now!

YOUR MUST-HAVE OPTIONS RESOURCE AT 63% SAVINGS

Until midnight TONIGHT, you can get my classic investing book, "The Option Advisor: Wealth-building Techniques Using Equity and Index Options," for only $9.95.

Regularly priced at $26.95, you SAVE 63%! Plus, shipping and handling are FREE.

I’m sure that you’ll treasure this book. But if, for any reason, you’re not happy with your purchase, just return it within 90 days and I’ll cheerfully return every cent you paid for it.

Call 1-800-279-9121 or click here to order your copy today.

OPTION VOLUME IS EXPLODING

According to The Options Industry Council (OIC), a new annual volume record was set in 2007 with a total of 2.86 billion contracts changing hands, surpassing 2006’s record by 41%.

Isn’t it time you discovered what options are all about?

MY CLASSIC BOOK WILL TEACH YOU HOW

You can learn how to make profitable option trades with my classic book, "The Option Advisor: Wealth-Building Techniques Using Equity and Index Options."

This book condenses my 30+ years of options and market-timing experience into a comprehensive resource - useful for both novices and active option traders alike.

GET MY SIGNATURE OPTIONS BOOK – LESS THAN $10

Until midnight TONIGHT, you can order "The Option Advisor: Wealth-building Techniques Using Equity and Index Options," for only $9.95.

Regularly priced at $26.95, you SAVE $17! Plus, I’ll throw in FREE shipping and handling.

I’m sure that you’ll treasure this book. But if, for any reason, you’re not happy with your purchase, just return it within 90 days and I’ll cheerfully return every cent you paid for it.

If you’re looking for NEW trading ideas, this is the book that can get you started.

Click here to order your copy of
"The Option Advisor: Wealth-building Techniques
Using Equity and Index Options" today.

Hurry! Offer expires TONIGHT at midnight.

FROM PROFESSIONALS TO FIRST-TIMERS, THE VOTES ARE IN AND THIS BOOK’S A WINNER! The critics have spoken - and from professional trader to first-time buyer, the reviews are off the charts! "A superb book that will benefit both stock and options investors. . .A good read for the investor seeking new trading ideas in today’s fast-moving markets." -- Leo Fasciocco, Former Columnist, Investor’s Business Daily "Probably the best book for the beginner and intermediate trader. . .I have read it cover-to-cover 3 times and certain chapters at least 6 times." -- Reader reviewer, Amazon.com GET IT STRAIGHT FROM THE SOURCE This book condenses my 30 years of options and market-timing experience into a comprehensive resource - useful for both novices and active option traders. Every chapter in my book is packed with solid ideas that you can use for your own trading. Plus, I share my opinions and advice on everything from managing your trading capital to trading index credit spreads. THE WINNING INGREDIENT: EXPECTATIONAL ANALYSIS Here at Schaeffer’s Investment Research, my traders and I are constantly looking for investments with high returns for our subscribers. What gives us our special edge is Expectational Analysis®. Using our proprietary tools, we discover trades few others do. We search for stocks with great potential - despite public opinion to the contrary - and for investments that are performing well but not getting the attention they deserve. WHAT DOES THIS MEAN FOR YOU? When sentiment indicators point in one direction, and the stock’s trendline points in another direction, that’s the perfect stock for an option play. In my book, "The Option Advisor," I explain how to select the right stock using these tools. I include useful charts and real-life examples to make the book an enjoyable read. Then I go on to explain the basics of options investing, and give you tips on how to time the market correctly. THE FIRST 5 CHAPTERS ALONE ARE WORTH THE PRICE OF THE BOOK! In the first five chapters, you’ll learn: How to use Expectational Analysis tools How to select the right stock How to determine your investing preferences How to manage your options portfolio to reduce risk How to use market-timing indicators and techniques But there’s lots more... including tips that will help you develop winning strategies for different goals. PRACTICAL INFORMATION YOU CAN USE You want practical information you can use, not another textbook. So I’ve peppered my book with hands-on techniques and lots of trade examples to show you how exciting options trading can be. I’d love for you to become an options-trading enthusiast (like me) after you read this book. But, I’ll be satisfied if you at least consider adding some option trades to your trading tool kit this year. "The Option Advisor" book regularly sells for $26.95, but you can get it now for just $9.95, with FREE shipping and handling. But you must act now! This offer expires TONIGHT at midnight. Only $9.95 gets you 279 pages of expert advice and detailed option-trading techniques from a master trader. Order your copy of "The Option Advisor" book at 63% savings today!

AS THE POPULARITY OF OPTIONS INCREASES, SO DOES THE NUMBER OF "EXPERTS"

Go to a bookstore or visit any major online retailer, and you’ll find at least a dozen option-trading books by so-called "experts"... books by newcomers and investment brokers who think they know a thing or two about options.

LEARN FROM THE RECOGNIZED LEADER IN OPTIONS TRADING

But only one book was written by me, Bernie Schaeffer. I have 30 years of experience in options trading, and have one of the most-visited options websites in the world.

I started in options trading back in 1973, and developed my strategies the hard way, by trying them myself. But you don’t have to spend several years and thousands of dollars learning how to trade options, like I did.

You can learn everything you need to know about trading options with my book, "The Option Advisor: Wealth-Building Techniques Using Equity and Index Options."

AND IT’S NOT JUST ME WHO THINKS SO!

Check out what some of my peers in the trading world have written about my book:

A BREATH OF FRESH AIR FOR OPTIONS TRADERS

"A breath of fresh air for options traders. Most options books are textbook in nature. Schaeffer cuts right to the chase and provides solid ideas on how to use options effectively for both conservative and trading-oriented investors. It’s innovative and fresh. Get a copy."
-- Thomas J. Dorsey, President, Dorsey Wright & Associates

And here’s another reviewer’s comment:

"At last! A book on options trading even the numerically challenged can profit from."
-- Kathryn M. Welling, Barron’s

My book provides you with a goldmine of information on how to achieve success in options trading.

I go beyond theory and take my strategies to the trading floor. I’ll take you behind the scenes of a trade. Using examples from the market, I show you how I analyze investment opportunities and catch signals that others often miss.

GET A FRONT-ROW SEAT TO MY TRADING PHILOSOPHY

Learn all you need to know to enter the options arena as a confident, educated investor.

Explore my Expectational Analysis methodology and see for yourself how versatile and affordable buying options can be.

Order your copy today and save 63% off the regular price!

I’m so sure that you will treasure this book, I’m offering you a complete 90-day money-back guarantee. If, for any reason, you’re not happy with your purchase, just return it within 90 days and we will cheerfully return every cent you paid for it.

But you must act quickly – this offer expires TONIGHT at midnight!

READ THIS BOOK AND YOU’LL UNDERSTAND OPTION TRADING LIKE NEVER BEFORE My book will give you a comprehensive understanding of options and how to trade them. And it’s written in an entertaining and informative style, complete with loads of technical charts and analysis of trades. I begin by dispelling outdated folklore and myths about the options world, and reveal instead how options can be used as an inexpensive, leveraged vehicle for profiting from the movement in an equity. I explain the basic principles of options trading, emphasizing, in particular, why options cannot be traded like stocks – a very common, and potentially very costly, mistake. THAT’S NOT ALL - I ALSO GIVE YOU REAL-WORLD EXAMPLES If you’re going to trade options, you need to know: How to avoid the two major pitfalls that entrap most beginning options traders. The three conditions necessary to achieve a profitable options trade. The two major "profit robbers" in options trading. Why options cannot and must not be traded like stocks. How to use tools such as put/call ratios, implied volatility and open interest to gain insight into future market direction. Where to uncover clues about market sentiment and how to interpret them. The FAR principle of options trading. How to control your trading losses. Only "The Option Advisor" can give you all of that in a straightforward, easy-to-digest format, chock-full of helpful graphs, charts and illustrations. AND IT’S ON SALE NOW AT 63% SAVINGS! Order today, and for only $9.95, you’ll see why this book is a classic!

TRUST MY EXPERIENCE TO SEND YOUR PORTFOLIO SOARING

I’m Bernie Schaeffer, Chairman and CEO of Schaeffer’s Investment Research. I have an impressive team of analysts and a vibrant selection of trading services and bulletins, including the nation’s leading options newsletter, "The Option Advisor."

1. I’VE PROFITED UNDER ALL MARKET CONDITIONS
   I’ve been trading stocks and options for 30 years now. Unlike novice traders, I’ve seen all kinds of markets. I’ve survived and thrived in brutal bear markets and I’ve triumphed in bull markets.
2. I’M A TOP MARKET TIMER
   All of this experience has taught me how to accurately read the market and trade accordingly. Since 1984, I’ve been tracked by Timer Digest. I’m consistently ranked in the top 10 out of more than 100 analysts for market timing.
3. I KNOW HOW TO PICK ALL KINDS OF INVESTMENTS
   I'm also a 3-time winner of The Wall Street Journal Stock Picking Contest, and my insightful analysis can give you that winning edge.
4. MY PICKS LEAD TO BIG PROFITS
   I was invited to be one of five esteemed market panelists for USA TODAY's 8th annual "Investment Roundtable." My stock selections had an average gain of 59%.
5. I RECEIVED THE TRADERS' LIBRARY
   2004 TRADER'S HALL OF FAME AWARD I received this prestigious award given each year to an individual who has made significant contributions to the field of trading.

Order "The Option Advisor" Book at 63% savings today!

WHICH OF THESE 5 TRADING TECHNIQUES WILL YOU USE? In my book, I cover 5 different wealth-building techniques you can use with options, depending on your risk tolerance. These 5 techniques are: Aggressive out-of-the-money option trading Long-Term Equity AnticiPation Securities, or LEAPS Credit spread trading Put selling More conservative in-the-money option trading Whether you’re a go-getter who thrives on adventure, or a conservative investor who wants higher returns with tolerable risk, you’ll find an option-trading technique that works for you. I’ll also explain how these strategies can work for you in bear and bull markets. It’s all in my book, "The Option Advisor: Wealth-Building Techniques Using Equity and Index Options." So, order your copy of "The Option Advisor" book today and explore the possibilities...there could be some huge gains in your future! Order "The Option Advisor" Book today for only $9.95!

Regularly $26.95, you pay only $9.95. Plus, you get FREE shipping and handling.

And, if you aren’t thrilled with the detailed option-trading techniques you find in this book, simply return it within 90 days for a full refund.

You can also call one of my helpful consultants toll-free at 1-800-279-9121 for more information. They’re available to take your calls between 8:30 a.m. and 8:00 p.m. ET.

HURRY! THIS OFFER ENDS AT MIDNIGHT TONIGHT!

Sincerely yours,

Bernie Schaeffer
Chairman & CEO
Schaeffer's Investment Research
5151 Pfeiffer Road - Suite 250
Cincinnati, Ohio 45242
service@sir-inc.com
www.SchaeffersResearch.com
1-800-448-2080 International 1-513-589-3800

P.S. If you like sports, be sure to check out pages 145 to 163. I use baseball analogies to illustrate how different option-trading strategies work. Now, you won’t get that kind of explanation anywhere else!