by Jennifer Laycock

A round-up of interesting posts, resources and articles from around the web today. From a common marketing missteps to the paid search content network to a fantastically creative post on Twitter, find out what stories I thought were interesting enough to share with you today.

- I'm a sucker for a good, interactive presentation. I'm an even bigger sucker for one that translates from in-person to online. That's why if you only read one link from today's Puppy's Picks, you should check out Chris Winfield's fantastically creative Twitter presentation from SES Toronto. Chris thought the best way to teach about Twitter was to let Twitter do the talking for him. Very creatively done and very informative.

- Whether it's search marketing, social media marketing or...

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by Jennifer Laycock

When it comes to building links and generating coverage of your web site and products online, there's a skill that often gets overlooked. Relationship building gets a lot of lip service these days, but I sometimes wonder how many small businesses really, truly understand how much work goes into it. Relationships go beyond reading a single blog post or scanning a Facebook page...it means investing time in someone.

With so much focus these days on link baiting, the idea of taking the time to make a personal connection to secure a link has been tossed aside. After all, who wants to invest time and energy in people when you can make up a fake news story and generate thousands of links in a weekend?

The problem here is that building your business is about more...

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by Sage Lewis

Sage highlights the Harvard Business Review blog, Conversation Starter. The post "How to Be a Social Media Change Agent" features an interview with Josh Bernoff, author of The Groundswell Effect. The book provides case studies of what people are doing in the business world with social media. As one of the leading business publications in the world, the Harvard Business Review adds legitimacy to social media and internet industries as a whole by its coverage both online and in its print publication.

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by Stoney deGeyter

Many years ago I put my site through a re-design. I worked hard to make sure everything was done just right, including the images and navigation. But one thing I failed to consider was internal linking, separate from the navigational elements. It wasn't until much later that I realized how much traffic I was losing because my internal linking was (or lack thereof) wasn't benefiting my visitors.

In-site link implementation can make a considerable difference in how effective your optimization campaign is. Or isn't. While your site's primary and secondary navigation is extremely important, you shouldn't make that the only way for visitors to get around your website.

There are some stores that I'm OK finding stuff on my own. I don't need to be guided because I...

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