Top Stories

What makes a great email welcome message?
It should be a simple thing but simply saying, "Hello, welcome to our email list", isn't the way to invite or welcome new subscribers into your database. Could not knowing what to say to new members be what is keeping most email marketers from sending welcome messages? It definitely could. Which brings me to the point: just what should an email welcome letter include?

Forrester: All social nets are not created equally
When it comes to social marketing, advertisers need to do a little more research. Sure there are any number of consumer-based social nets, all of which are increasing their unique user-base each month; there are also more of these networks appearing each day. But the fact that a social network is popular with consumers or touts their new capabilities, it doesn't automatically indicate it will be good for business.

Follow the Euro 2008 fans online
One of the biggest European soccer tournaments of the year is proving to be a prime opportunity for marketers targeting sports fans online.

Teens prefer real life to cyber
Teenagers aren't as immersed in their online lives and activities as has previously been suggested, and instead prefer to operate in the real world.

Report: In-game ads increase product perception
Here is one really good reason to try out in-game advertising: in-game ads increase the positive perception of a brand. According to a recent report from Nielsen and IGA Worldwide, brand perception increases 61% after seeing an ad in-game.

What's your online video's true viral reach?
If you've ever had to justify the use of online video, or have wanted to track performance beyond knowing how many times a clip has been viewed, then you might be interested in a new and innovative solution.

U.S. travel advertisers, share-of-voice
Which U.S. travel advertisers scooped the largest share-of-voice at the start of summer 2008? The Media Trust Company provides the answer.

Traveling consumers increase branded search queries
Gas prices may be increasing and consumers may be traveling less, but they are still traveling. Which means pay-per-click campaigns for travel marketers are still a good investment. However, there are changes that marketers need to make before embarking on a new campaign.

Coupons, INC., Yahoo partner for mobile coupons
Mobile marketers have a new way of attracting consumers. A recent partnership between Yahoo and Coupons, Inc. gives mobile marketers the chance to send branded coupons to interested users.

Adgent 007 targets international traffic
If you're wondering how to blast out of national-only campaigns, check out a new offering called Adgent 007. the online advertising firm specializes in targeting international traffic and international user bases, giving marketers a better grasp on who is seeing their ads.

Google vs. Yahoo: Which users spend more?
Everyone with an Internet connection and even some who don't have one know that Google is the most highly trafficked search engine. What many marketers what to know, though, is which search users are the more prolific online shoppers and researchers. According to a recent Hitwise report, that also goes to Google.

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