by Jennifer Laycock

A round-up of interesting posts, resources and articles from around the web today. From a super comprehensive post on local search tactics to some common sense copywriting advice, find out what stories I thought were interesting enough to share with you today.

- Struggling to get a handle on local search? David Mihm has put together one heck of a resource in his Local Search Ranking Factors post. David interviewed 21 local search experts and compiled their responses on his site.

- Karon Thackston shares some words of advice on keyword density and fresh content from Google's Matt Cutts on her Marketing Words Copywriting Blog. Find out just what Google (and SEO's) mean when they say "keep the content on your site fresh. Speaking of copy, Drew McLellan offers...

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by Stoney deGeyter

There are advantages and disadvantages to using both absolute and relative links. Here I will explore the differences between the two, outline some pros and cons and also provide some additional information on how you can create hyperlinks in your site that will ensure that all links to your content remain in tact and properly functioning.

Back in the day, you know... the early 2000's, I loved to use relative links. Inserting relative links made websites development easy in cutting-edge programs such as Microsoft FrontPage. By using relative links you could move files around in your directory structure and FrontPage would automatically update all your link paths throughout the site, keeping them connected to the pages in their new location. No more manually...

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