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Chief Marketer Report; Insights. Innovations. Solutions.
June 17, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Five Ways to Make SEO Work for You
Social Influence Marketing: The New Way to Win Customers
Is the iPhone Already Losing Ground?
Harold's Chicken Shack Lets Its Fans Do the Marketing

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This Week's Stories

Five Ways to Make SEO Work for You
By James Wong
 How much attention do you pay to search engine optimization? Many marketers give it short shrift, not understanding that it can be the difference between success and failure. Click here for tips on how to make it work for your company.

Social Influence Marketing: The New Way to Win Customers
By Dave Friedman
 Don’t get us wrong. We’re not saying that consumers can’t think for themselves. But they do influence each other when making purchasing decisions—especially online. How can you tap into this phenomenon? Click here for a guide to Social Influence Marketing.

Is the iPhone Already Losing Ground?
By Rick Ferguson
 Quick–name another smart phone besides the iPhone. The Blackberry, maybe? Yesterday’s news. But how long will consumers stay with Apple’s hot product? Click here to find out why iPhone users may be fickle than you think.

Harold's Chicken Shack Lets Its Fans Do the Marketing
By Tim Parry
 Ever been to Harold's Chicken Shack? Probably not, unless you live in Chicago. But its fans are giving it some play in the social networks. Click here to see why it seems to be holding its own against KFC in the market.



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