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Little Girl Defines YouTube

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YouTube is a lot of things to a lot of people but now we have the definitive description from a little girl who seems to know the truth. Finally, all that social media crap can be set aside for a definition that actually makes sense.

Written by Steve Hall    Comments (0)     File: Video     Jun-17-08  

Deutsch Doesn't Know the Difference Between GM and Chrysler

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OK, what? Does Deutsch really not know the difference between a Pontiac Solstice and a Corvette? Even worse, the difference between a Chevy HHR and a Chrysler PT Cruiser? Seemingly not according to these screenshots (1, 2) of the agency's site on which they label the Soltice a Corvette and an HHR a T Cruiser.

Guys, guys, guys! Do we have to bring out that shot of Donny in a Speedo again and slap you upside the head with his junk to wake you up?

Written by Steve Hall    Comments (0)     File: Agencies, Bad     Jun-17-08  

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Kazan Dabs Cultural Pen with CGI-Heavy Palette

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Imagine if Ghost Writer made friends with Cirque de Soleil, and then they went on a Russian tour with hula hoops, tennis racquets and Day-Glo underpants.

Got all that? Good. You're probably picturing Kazan Celebration, which starts out enigmatic, quietly lovely and culturally reverent. Then there's this explosion of acrobats and enthralled villagers. It felt a great deal like the magic of Vegas.

The piece was put together by Adore Creative, which helped Kazan win a bid at the 2013 Summer Universiade (which Adore calls "the second biggest sporting event in the world after the Olympics"). Also see World of Kazan, where an English-speaking narrator depicts Kazan as a fairy-tale locale.

That's cool and all. But does it have Lotus toilet paper?

Written by Angela Natividad    Comments (0)     File: Campaigns, Events, Good, Promotions, Video     Jun-17-08  

Funerals Need Not Be Boring Says MyWonderfulLife

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Who said funeral have to be boring, weepy events that continuously follow the same routine? Not MyWonderfulLife, a newish online funeral planning service where people can make their funeral wishes known ahead of time and make it easy for those left planning the funeral with guidance as to what kind of funeral the person prefers.

A new commercial celebrates this so-it-yourself approach making it clear anything can happen at a funeral.

Written by Steve Hall    Comments (0)     File: Campaigns, Commercials, Good, Strange     Jun-17-08  

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Adrants Has Been On Twitter For, Like, EVAR! Follow Us!

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So like yea. Angela and I have been on Twitter forever and we love it. We find news. We find insight. We share ideas. We offer opinion. We discuss advertising stuff. We find out who's saying what at conference before anyone else does. And we hang with the AdWeek crew. (We'd happily hang with the Ad Age crew if they were actually on Twitter.)

So follow us. Yes, follow us and find out just what the hell Angela and I do all day long. Angela's at @luckthelady and I'm at @stevehall.

Oh, and if you just want Adrants headlines via Twitter, follow @adrants.

Written by Steve Hall    Comments (0)     File: Announcements, Social     Jun-17-08  
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Verizon's Twittering Teddy Reads Tweets

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So if you're Verizon FiOS, what do you do to take advantage of the tools that have made media social? You create Twittering Teddy, of course. Twittering Teddy, cobbled together by My Home 2.0 Techno-Gurus, is an animatronic teddy bear that speaks people's Twitter streams through a live Ustream feed. You can friend Teddy on Twitter and here him speak your tweets as well as the tweets of your friends.

more »

Written by Steve Hall    Comments (1)     File: Social     Jun-17-08  

Enlarged Ego? Patchy Facial Hair? Plain Awkward? Adrantsarax May Be Right for You

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This is awesome!

For client Cedra, Door Number 3/Austin put together Get Your Drug On. It confirms a suspicion we've had for years: that making a drug, or at least the ads for a drug, is as easy as Mad Libs.

Also, gotta love that waiting room music.

Written by Angela Natividad    Comments (0)     File: Brands, Campaigns, Good, Online     Jun-17-08  

Twix Tears One Out of the 'Choose Your Own Adventure' Playbook

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Remember those Choose Your Own Adventure books that pretty much let you decide whether you'd die two, or twenty, pages into the story? Visit Twix.com for a grown-man version of the game. You won't get to ride any unicorns, but if you're lucky, you might get to ride something else.

The adventure is called "Get the Girl." The protagonist convinces a girl to come home with him by inviting her over to blog about the media. (That gets me every time.) But there are obstacles! Mull your options over with Twix. (Helpful hint: at the very end, pick "Be honest." You'll dig what happens.)

Accompanying spot: "Oh, blogging! I love blogging!"

Written by Angela Natividad    Comments (1)     File: Commercials, Good, Online, Television     Jun-17-08  

Mark Your Calendars for Real Men and Women of Madison Ave.

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Next week, and for the first time, the most reputed names in advertising history are congregating in Manhattan. They include David Ogilvy, Phyllis Robinson, George Lois, Mary Wells Lawrence, and Shirley Polykoff.

And even if you can't face most of them in the flesh, you get the chance to revisit the ads, posters, books, spots and interviews that made them memorable.

Real Men and Women of Madison Avenue: Their Impact on American Culture will be exhibited from June 24-September 26 at the Science, Industry and Business Library's Healy Hall.

The exhibit covers the lives and work of copywriters and art directors that influenced buying habits in the past 80 years. The event is sponsored by the One Club, and we'll be covering the debut early next week.

Hope to see you there. View a full description of Real Men and Women in Mad Ave. in the Adgabber Events calendar.

Written by Angela Natividad    Comments (0)     File: Agencies, Industry Events     Jun-17-08  

Trojan Vibrating Touch to Solve Ad Conference Boredom

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Oh look! Trojan really does care how women feel during sex. Oh sure, they make all kinds of ribbed condoms and stuff but if a lady's man can't last long enough for all that ribbed goodness to do its thing, it's all kind of pointless. Enter Trojan Vibrating Touch, a battery-powered finger widget that delivers...um...personalized pleasure and is pretty much guaranteed to last as long as it takes...unlike the aforementioned male-powered method of stimulation.

more »

Written by Steve Hall    Comments (0)     File: Commercials, Good, Racy     Jun-16-08  

Go to Cannes And...Talk About In-Text Advertising? WTF?

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Well if you ever want to watch the world's longest, most boring dissertation (um, blatherific business babble) on in-text advertising, give this Cannes Fringe video a watch in which Asa Bailey interviews Vibrant Media CMO Sean Finnegan who goes on and on and on and fucking on about the insanity that is in-text advertising.

more »

Written by Steve Hall    Comments (1)     File: Bad, Industry Events, Opinion, Video     Jun-16-08  

Hermione Isn't A Little Girl Any More. She's the New Face of Chanel

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Back when the first Harry Potter movie came out and, while on the train bound for Hogwarts, Hermione, played by Emma Watson, responded to something Harry or Ron by saying, "pleasure!" in the thickest of English accents, I was hooked. Then I slapped myself realizing she was like 12 at the time.

Fast forward to 2008. Watson, now 18, has been selected by Chanel as the new face for the company's Coco Mademoiselle fragrance following Keira Knightley. Watson has, no doubt, grown up to become a beautiful woman certainly worthy of appearance in a Chanel campaign, albeit with the proper repackaging. Yes, she's got one more Harry Potter movie to do but the girl's gotta get on with her life, don't you think?

Written by Steve Hall    Comments (2)     File: Brands, Celebrity     Jun-16-08  

Heartburn Drug Sponsors Racing Sweepstakes! And There is Absolutely Nothing Wrong with That!

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Prilosec, the "official frequent heartburn remedy of NASCAR," is sponsoring the Winner's Circle Sweepstakes. Entrants could win a free trip to Florida to watch the Ford 400 NASCAR Cup race.

Faint of heart? Hop in anyway, trooper. Hell, maybe Jeff Burton is, too.

Written by Angela Natividad    Comments (1)     File: Brands, Events, Promotions, Sponsorship, Strange     Jun-16-08  

Bored, Wealthy and Evil? Have We Got the Distraction for You

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Here's a campaign that could prove useful if you're ever in the Netherlands with more money than you deserve, you gold-digging footballers'-wives, you.

For Miljonair Magazine, Kong/Amsterdam launched the 2008 Swiss-German Phrasebook for Footballers' Wives. A new phrase will be added each day of Euro Cup 2008.

Paris Hilton might find today's phrase handy. But I plan to use yesterday's -- "Excuse me, I thought this was supposed to be a luxury gym?" -- later this afternoon, when all those horrifying children start pouring into the local gym's rubber mat area. Being a bitch in Dutch strikes me as potentially more satisfying than being a bitch in Queens English. (And by Queens, I mean the one in New York.)

Written by Angela Natividad    Comments (0)     File: Campaigns, Events, Online, Promotions     Jun-16-08  

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