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So which is the biggest social networking site? Well, it depends on what stats you're looking at. According to how many people Facebook and MySpace each attract monthly -- around 115 million -- the two sites are neck-and-neck, but when it comes to monthly unique visitors, MySpace dominates the domestic market, while Facebook is garnering more international hits. The different demographics pose an important question for marketers -- namely the differences between navigating and monetizing homogeneous versus heterogeneous networks.
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According to a recent study from The Conference Board and WOMMA member company TNS, more than half of online social network users visit their sites of choice daily -- with many even saying they log on several times per day. Four out of five online social network users use their social networks to connect and stay in touch with friends. Twenty percent of users say they use social networking sites to meet new people, and one-eighth of users over 30 say they use the sites to conduct business.
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According to a study from Mediamark Research & Intelligence, 24.4% of the U.S. adult population have shared photos online in the past 30 days. The study also found that the sending of digital greeting cards trumps photo sharing among one demographic in particular: While only 10% of the general population sends digital greeting cards, a whopping 44.5% of the Baby Boomer demographic sends online cards.
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Work on WOMMA's fourth volume of "Measuring Word of Mouth" is underway, which means this is a great time to roll up your sleeves, get involved, and show off the amazing work your company has done in word of mouth research.
>> Submit a Word of Mouth Marketing Research Paper
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Whether you choose to submit a paper to the main body of the book or to our special section on valuing a conversation, your contribution sets you apart as an expert in the WOM industry. Not only that, contributions to "Measuring Word of Mouth, Vol. 4" will inform the content for our 2008 Research Symposium in November -- so folks whose research work is accepted into the book will have first dibs on speaking slots.
And you don't have to start from scratch. This is a great way to get more mileage out of work that your company has already done. If you have a research report, research article, or research-based whitepaper, repurposing it based on the "Measuring Word of Mouth" guidelines is an excellent way to increase the value of the work you've done.
>> Submission Timeline
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* June 30 - Topic Proposal Submissions Due (HURRY!)
* July 28 - First Draft of Papers Due
* Sept. 15 - Final Paper Submissions Due
* Nov. 12 - Research Symposium (Paper Presentations)
To find out more, and to get a copy of the "Measuring Word of Mouth" style guide, email: editor@womma.org.
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When a savvy word of mouth marketer writes a book, it's unlikely that he or she will wait quietly by and lean on their publisher to get the word out. According to Seth Godin, WOMMA Board member Dave Balter pulled out all the WOM marketing stops to garner attention for his new book, "The Word of Mouth Manuel Volume II." Not only did Dave make a pdf version of his book available online for free, he seeded the pdf of the book to some big industry thinkers and bloggers, amping up the coolness factor of the endeavor just in front of the book's release. It's refreshing to see a word of mouth marketing expert practicing what he preaches and using the techniques he endorses to spread the word.
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MySpace is gearing up for a full makeover to make the site more attractive and usable -- and to ultimately make it easier for its users to connect. The site is also trying to shake itself from its teeny-bopper image and redesign itself as a place where youngsters and adults can co-exist. The new look and functionality changes will make it easier for users to find each other, as well as make it easier for them to personalize their profile pages.
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