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Cannes Lions 2008: After Grand Prix, it was a Bronze day for India
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The third day of Cannes Lions 2008 saw the winners of three categories announced. India won three Bronze in Outdoor Lions, two Bronze in Media Lions, and one Bronze in Radio Lions. This takes the total metal tally to ten already – two short of what India won last year through the festival. The advertising fraternity now awaits the results of Press Lions, Films Lions, Cyber and Design.
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Cannes Lions 2008: Let go control on the brand, the digital age has just begun
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The advertising industry the world over is obsessed with the same set of problems. Subjects like branded entertainment, digital outburst and the new-age consumers are still dominating sessions at Cannes Lions 2008. The third day wasn’t much different – industry leaders spoke on different ways of looking at these subjects and the lessons that the advertising industry should be geared for.
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Cannes Lions 2008: Day 3 Bronzes don’t dampen Indian spirits; expectations high from Press Lions
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Day 3 saw a spree of Bronzes going to India which, after a Grand Prix, seem slightly less exciting. Indian agencies however are gung-ho about the Press Lions, the winner of which would be announced on Wednesday, June 18. Expectations are high from the Design category as well. The India story at Cannes Lions 2008 continues.
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Flashed yesterday: Cannes Lions 2008: India gets 14 shortlists in Design; 2 in Cyber
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Cannes Lions 2008 has announced the shortlists of the Cyber Lions and the Design Lions. India has got 14 shortlisted entries in the newly introduced Design category. There are five from JWT, three from Meridian, three from Leo Burnett, and one each from Contract, Rediffusion DYR and McCann Erickson. There are two shortlists in the Cyber category, both from Leo Burnett.
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International Herald Tribune to publish ‘World Business’ section in Financial Chronicle
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The International Herald Tribune has tied up with the Deccan Chronicle Group to launch its ‘World Business’ section in the recently launched business daily Financial Chronicle. The IHT section will debut with Financial Chronicle's Mumbai edition launch on June 20, 2008.
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Just TV Punjabi is soft-launched; more channels being planned
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Just TV Punjabi, the new full-fledged Punjabi language entertainment channel, was soft-launched on June 15, 2008, in Chandigarh. The complete programming of the channel will begin from June 23, 2008. Just TV has plans to launch more channels in the next six months.
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Noshe Oceanic bags Rathi Steel account
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Noshe Oceanic is riding ahead aggressively. Its latest business success is the Rathi Steel account estimated at Rs 5 crore. Among Noshe Oceanic’s recent wins are the Mid-day, Galgotias Educational Institutions and World Trade Park accounts.
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INX Media to launch 9X and 9XM in Middle East
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INX Media is all set to launch its Hindi general entertainment channel 9X, along with its music channel 9XM, in the Middle East. The company has appointed Dubai-based Media Solutions, headed by Altaf Alimohamed, who till recently was EVP of Star TV, as its partner.
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Sachin Vashishta joins ABP Digital as Head - Internet properties
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Sachin Vashishta has joined ABP Digital as Head - Internet properties. His last assignment was with Dainik Bhaskar's digital arm where he headed sales and marketing. Vashishta will report to Pavan Varshnei, President, English magazines & digital properties, ABP Group.
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Reebok to set up its first sports equipment store in Delhi
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Reebok is all set to launch its first sports equipment store in India in Delhi. This store will cater to all sports needs and offer customized equipment, especially for cricketers. Rebook claims 51 per cent market share in sports ideology.
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Tyroo launches cricket channel as part of horizontal network On iZone
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Ahead of the action-packed cricket season, Tyroo Media has launched a cricket channel as a part of its fast expanding horizontal network. Its current coverage is almost 2 million users, and 71 per cent of the audience is in the age group of 15-34 and very receptive to online advertising.
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| News
from latest issue of impact |
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INTERPRETING
OUTDOORS, AND IT’S INSIDE STORY
OOH, if taken seriously can do wonders to brands
due to the unbridled creativity and flexibility
that it offers. But the medium has had its ups
and downs in the past, and though its popularity
is on the rise among advertisers today, by no
means can one say that it has come of age. It
makes sense to pause and take stock, and we decided
to facilitate one such platform where industry
experts could gather to understand, analyze and
solve stumbling blocks. The response to the impact
OOH Roundtable Conference - presented
by Times OOH - we are pleased to say, was overwhelming
and gratifying.
more...
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WHEN YOU RESPOND TO OTHERS’ STRATEGIES,
YOU DON’T HAVE ONE OF YOUR OWN
At
around the same time, a year back, STAR was going
through one of the toughest times of its life
in the Asia region, particularly in India. STAR
India saw two of its key leaders leave the organization,
and with them, moved teams of some of the core
functions of the company. The flagship channel
Star Plus was fast showing signs of decline, and
the distance with the number two player Zee TV
had reduced to single-digit GRPs. When much is
decided on ratings, that is not a situation that
a market leader would’ve been comfortable
in. The media had its share of reports on the
“downfall” of STAR India as well.more...
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