 | | | | Tuesday • June 17, 2008 | READ ALL NEWS AT ADAGE.COM | | JWT, Mumbai, Is Cannes' First Big Winner Campaign to Recruit New Indian Leaders Earns Direct Grand Prix Special Report: Cannes 2008 CANNES (AdAge.com) -- JWT, Mumbai, won big on the first night of awards at the 2008 Cannes Lions International Advertising Festival, taking home this year's Direct Grand Prix for a national campaign that aimed to empower India and identify fresh political leadership.  FULL ARTICLE
| | Drug Companies Adopt Tighter Rules Ad Campaigns for New Medications Won't Target Consumers for Six Months
WASHINGTON (AdAge.com) -- Under pressure from Washington, top drug makers including Merck, Johnson & Johnson and Pfizer are agreeing a six-month moratorium on advertising new drugs to consumers and will limit how doctors are used in their ads. FULL ARTICLE | | Has McDonald's Found Its Jared? Devoted Customer Loses 86 Lbs., but 'Starvation' Menu Isn't for Everyone
CHICAGO (AdAge.com) -- How's this for turning an old fast-food story on its head: Man eats only McDonald's for six months and loses weight. Chris Coleson, a Richmond, Va., businessman, ate salads, wraps, apple-walnut snacks and the occasional cheeseburger since last December and lost 86 pounds. FULL ARTICLE | | Japan's Latest Fads: Marketable in U.S.? While Some Ideas Seem Pretty Out There, Many Are Moving to Mass Market. Here's What to Watch
TOKYO (AdAge.com) -- Strange as some of them may be, the products and trends coming out of Japan could reshape the world. FULL ARTICLE | | California Comes Out With a Marketing Niche Study Says Gay Marriage Could Bring $683 Million to State in Three Years
NEW YORK (AdAge.com) -- As California opens its doors to same-sex nuptials this week, the state's economy and savvy marketers are expected to get a substantial boost. FULL ARTICLE | | Translate This Respecting a Brand's Voice Regardless of Language The Big Tent Over a decade ago, Rochelle Newman-Carrasco's agency had been invited to reside inside Chiat Day's famous binocular building in Venice, Calif., and serve as a Hispanic marketing resource. The immediate need was on the Home Savings of America business. Today, the binocular building is no longer Chiat Day; Home Savings of America is also just a memory. Nonetheless, time has still not eliminated many of the basic problems that existed between so called "general market" agencies and their specialized Latino marketing partners. FULL ARTICLE | | Ad-Mashing Mixercast.com Hits a Billion Page Views Monthly 3 Minute Ad Age: June 17, 2008 Video Report NEW YORK (AdAge.com) -- As founding partner of Velocity Interactive Group, former AOL chairman and CEO Jonathan Miller has become very involved in the "mashing" of online video ads. At yesterday's OMMA video conference, he cited the exploding traffic of Velocity's Mixercast.com. It allows users to legally mash -- or mix together -- parts of various marketers' video commercials and other media content. In other news in this 3 Minute Ad Age, video from a high-flying Red Bull public relations stunt. And, eBay closes down its failed Media Marketplace. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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