|
|
|
|
| |
 |
|
WOMMA member company Microsoft's latest online video, which comes on the heels of the company's successful "The Break Up" video, promotes the launch of the company's marketing and advertising unit, Microsoft Advertising. The video features characters that portray office archetypes, from the clueless CEO to the "I've lost my consumer, and I'm going to make this your problem," advertising guy. The video comes together when the advertising guy questions the CEO about his T.V. ad plan, saying: "If it didn't work last time, what makes you think it'll work this time?" And then the creative director comes along to save the day, introducing the two others to the idea of integration. Overall a good plug for Microsoft Advertising.
|
|
In this ClickZ article, Anna Maria Virzi outlines several word of mouth and social media campaigns. Last year Brita and Nalgene developed the FilterforGood website, to encourage consumers to pledge to reduce their use of disposable water bottles. In another social media effort, Hewlett Packard launched its "What do you have to say?" campaign, which included printable images designed by singer/designer Gwen Stefani, Burton Snowboards founder Jake Burton, and graphic designer Paula Scher. The campaign also included a YouTube video contest and iron-on t-shirt decals that users could personalize. Samsung, alternatively, launched a Q&A forum on the CNET network, giving users direct access to "Mr. Samsung," who was available to answer all of their product-related questions.
|
|
This article from CNet takes a look at 50 of the most obscure social networking platforms available on the internet. A step beyond the mainstream, highly populated MySpace and Facebook, this article zeros in on some of the less trafficked -- but not less interesting -- social networking sites out there. From IntellectConnect, a haven for online geeks, to Goth Passions, a niche dating website for Goth aficionados to find one another, this is a great look at what the world of social networking has to offer -- beyond pokes and applications.
|
|
Work on WOMMA's fourth volume of "Measuring Word of Mouth" is underway, which means this is a great time to roll up your sleeves, get involved, and show off the amazing work your company has done in word of mouth research.
>> Submit a Word of Mouth Marketing Research Paper
------------------------------------
Whether you choose to submit a paper to the main body of the book or to our special section on valuing a conversation, your contribution sets you apart as an expert in the WOM industry. Not only that, contributions to "Measuring Word of Mouth, Vol. 4" will inform the content for our 2008 Research Symposium in November -- so folks whose research work is accepted into the book will have first dibs on speaking slots.
And you don't have to start from scratch. This is a great way to get more mileage out of work that your company has already done. If you have a research report, research article, or research-based whitepaper, repurposing it based on the "Measuring Word of Mouth" guidelines is an excellent way to increase the value of the work you've done.
>> Submission Timeline
-------------------------------------
* June 30 - Topic Proposal Submissions Due (HURRY!)
* July 28 - First Draft of Papers Due
* Sept. 15 - Final Paper Submissions Due
* Nov. 12 - Research Symposium (Paper Presentations)
To find out more, and to get a copy of the "Measuring Word of Mouth" style guide, email: editor@womma.org.
|
|
In spite of the risk of being seen as "globally stupid," the U.S. Military is dipping its toe into the blogosphere, operating a slate of internal blogs that allow it to disseminate information very quickly, getting important news to decision-makers in real time. The instantaneous nature of blogs, coupled with their strength as an informational platform, means that military officials are able to come to a decision-making point much more quickly -- which is beneficial for everyone involved.
|
|
A new blog search engine that can reportedly give spam blogs (or "splogs") the cold shoulder is set to move out of beta. The Swedish startup Twingly.com has been around in closed beta, offering two different search options: one to "search all" and a spam-free search. According to Twingly CEO Martin Kallstrom, the engine filters spolgs better than others because instead of selectively removing spam blogs from its database as they're found, it works backwards -- adding only blogs that have been established as legitimate.
|
Get this from a friend?
Subscribe to this newsletter yourself!
|
|
|
|
Because everyone makes mistakes ...
In the Friday, Jun. 13 edition of The WOMMA Word, WOMMA announced New Media Strategies as a new member company. This is not the case. New Media Strategies applied for membership, is in the review process, and is not currently a WOMMA member company.
|
|
|
|
|
| |
|
Your First Source for All Things WOM
|
|
The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
Read the Blog and Archives
|
|
Tell us what you like. Or what you hate. Either way, we're listening.
Give us some feedback!
|
|
|
The Word of Mouth Marketing Association
|
|
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
|
|
|
|
|
Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
|
© 2008 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
WOMMA respects your privacy. We will not release your email address ever, for any reason.
|
|
|
Back to newsletter list
