 | | Welcome to zee Cannes forecast edition of zee Top 5. As the hordes of ad folk from the world over descend on this quiet French hamlet, we take a look at some of the work that may take home the big trophies.
» Read more |  |  | | To note that predicting what will win in Cannes is an increasingly arbitrary business is to indulge in a little preemptive excuse making, but it is also to acknowledge how increasingly arbitrary awards-show categories are. Most of the year's most interesting, effective or lauded work is stuff that exists across a number of platforms or that represents an idea that's bigger than its media parts.
Here, Creativity's picks. Mix and match them, and they'll probably represent a good chunk of the winners at Cannes this year.
» Read more | | | | For the next four days the future will flash before my eyes. I'm on the Titanium and Integrated Lions Jury, and as our sage leader Mark Tutssel has suggested, this lustrous little trophy is a glimpse into our industry's future. However, it's a fleeting and imprecise glimpse, not a long cold stare. Fixing your eyes on a future that keeps shifting, multiplying and blurring is a challenge even for those with 20/20 vision.
» Read more | | | | CANNES -- India won big on the first night of awards at the 2008 Cannes Lions International Advertising Festival, with JWT, Mumbai, taking home this year's Direct Grand Prix for a national campaign that aimed to empower the nation and identify fresh political leadership. "Lead India," which was created for Bennett Coleman & Co., the proprietor of the Times of India newspaper and began with a single direct-response print ad that was later unfurled into a full-blown direct marketing campaign, won this year's Direct Grand Prix.
» Read more | | | | While we're away on the Riviera, we'll do our best to keep in contact via Twitter. Expect juicy, occasionally alcohol-impaired messages furtively delivered here at every available juncture. If you want to follow us in a more intimate fashion, or relay any late-breaking festival news or gossip, we're "creativitymag." Keep in touch!
» Read more | | | | Omnicon digital agency Critical Mass appointed Ogilvy and Maclaren McCann alum Jason Theodor as a creative director. ... Avenue A | Razorfish named Hans Neubert executive creative director and Marc Lucas group creative director of its New York office, while promoting Bill Horan to senior art director in Philadelphia. ...
» Read more | | | |  | | | | 01 | Agency: Goodby, Silverstein & Partners | | 02 | Agency: Saatchi & Saatchi, New York | | 03 | Agency: Deutsch, New York | | 04 | Agency: AMV BBDO | | 05 | Agency: TBWAMedia Arts Lab | | | 06 | Agency: Publicis West, Seattle | | 07 | Agency: Grey | | 08 | Agency: Saatchi & Saatchi, New York | | 09 | Agency: Grey, San Francisco | | 10 | Agency: Gyro Worldwide, Philadelphia | | | |  | | The clever bit is at the end. Horror strikes the chicken coop. A celeb connection here, a descriptor there and what’s junk turns collectible. Juan Cabral dangles a carrot for Argentinian rock. A monochrome sea introduces a debut collection of fiction. Create your own music for the masses. The Freshmaker is your weapon to plant one on three different ladies. This pooch pulls out all the emotional stops to help promote organ donation. | | | | Check It Out | | | |
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