 | | | | Monday • June 16, 2008 | READ ALL NEWS AT ADAGE.COM | | MSOs Fight to Keep TV on the TV, Not the Net Time Warner Cable Isn't Happy With Cablers That Give Away Content Online
NEW YORK (AdAge.com) -- The argument over whether to use content to make cable subscribers pay -- or open it up on the web to garner the widest possible audience and make up lost revenue in advertising -- is rearing its ugly head as networks such as Viacom's Comedy Central debut full-length streaming episodes of "The Daily Show" and "The Colbert Report" on their own websites.  FULL ARTICLE
| | Tracking TV's Biggest Spenders How Much Marketers in Major Categories Committed in This Year's $9.2 Billion Upfront
NEW YORK (AdAge.com) -- Most upfront players believe many marketers moved some money earmarked for scatter into the upfront, a move that might buoy upfront volume but could bode ill for the networks' overall 52-week take. FULL ARTICLE | | Latest Cutting-Edge Advertising Vehicle: A Rock Star's Face? Lessons on Marketing, Merchandising and Personal Branding From Rocker Pete Wentz (and Jessica Alba) SIMON DUMENCO I spent a couple of days with Pete Wentz in New York and L.A. (for a glossy-magazine profile), and came away convinced he's one of the canniest young mini-moguls in the entertainment industry. FULL ARTICLE | | Media Shops Get Ready for Next Wave McCann, Verklin, Gerster Bow Out as Landscape Shifts
NEW YORK (AdAge.com) -- Renetta McCann belongs to a handful of executives who molded the media agency business into what it is today -- moving it from the last 15 minutes of a creative pitch to the giant global networks that currently make up sizable chunks of a holding company's revenue. But now she, along with several others, are moving into new endeavors, making way for a new generation of leaders faced with a radically changed set of circumstances in media. FULL ARTICLE | | Fathers' Media Habits? Surf Web, Play Video Games But Still Just as Stressed as Moms MindShare Study NEW YORK (AdAge.com) -- "What about Dad?" is a question more marketers should be asking, according to a new study of fathers and their media consumption habits from WPP Group's MindShare. The study says that the changing roles of the 66 million dads in the U.S represent a "curious marketing blind spot," since dads exert massive influence in purchase decisions for household categories such as automotive, home improvement, consumer electronics and insurance. FULL ARTICLE | | EBay Closes Down Media Marketplace Web Site No Go for Online Ad Exchange Test to Buy TV Time
NEW YORK (AdAge.com) -- EBay's Media Marketplace web site, once touted as an online exchange that would provide a new, more transparent means for advertisers to purchase TV ad time, has shut down. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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