Companies across many industries face business challenges that affect their master data - the high-value, business-critical information about customers, suppliers, products and accounts - and the ability of IT to deliver on the requirements of a dynamic business. How can you uncover the value of Master Data Management (MDM) in a range of projects, from short-term fixes for a narrow set of problems, such as capturing customer privacy preferences, to long-term enterprise-wide initiatives like delivering agility to the business? By shifting to SOA.
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