by Scott AllenOne of the elements of site development and SEO that often gets overlooked is internal linking. When done right, you can kill two birds with one stone, and improve both search rankings and usability.

You may be familiar with the fact that when sites link to other sites, search engines pass value for the terms/phrases used in the link anchor text. (Anchor text is the highlighted text in the link.) When working on improving rankings for a site, people usually try to target links from other sites (external links) that have the desired anchor text related to terms they want to rank for. However, internal links can also be effective in helping to improve a site's rankings for targeted keyphrases.

Context is the Key

Your website's text content is filled with...

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by Jennifer Laycock

A round-up of posts, resources and articles from around the web. From a monster list of webmaster blogs for and by women to a satirical warning about misusing social media to a David and Goliath story that will make your blood boil, find out what Jen is reading today and why.

- 100 Awesome Webmaster Blogs by and for Women Jimmy Atkinson over at the Web Hosting Database has put together a fantastic list of Search, Marketing, Design, Social Media and Business blogs written by women and/or focused on women. There are some great sites on the list, including several I hadn't previously heard of. If you're looking to add to your feed reader, here's a great starting point.

- Need some more lessons in what not to do when it comes time to putting together a viral...

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