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| Friday • June 13, 2008 | READ ALL NEWS AT ADAGE.COM |
| Visa Eyes Creative Consolidation on $600M Account Reaches Out to Major Holding Companies for Pitch
NEW YORK (AdAge.com) -- Fresh off its initial public offering, Visa is eyeing a global consolidation of creative duties on its massive $600 million marketing account and has reached out to holding companies for the pitch, according to executives familiar with the matter.  FULL ARTICLE
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| Yahoo, Google Strike a Deal on Paid Search Market Forces May Lead to Surprising Results as 10-Year Partnership Pans Out
NEW YORK (AdAge.com) -- Yahoo is outsourcing search monetization to Google in a 10-year deal, the companies officially announced Thursday night. But advertisers see less competition and higher prices. FULL ARTICLE |
| Yahoo and Microsoft Declare It's Over Talks About Potential Acquisition Won't Continue
NEW YORK (AdAge.com) -- Yahoo has issued a statement asserting that talks with Microsoft about a potential transaction are kaput. It said that numerous meetings and conversations about a full or partial acquisition have concluded. FULL ARTICLE |
| Gay Marriage: Bringing Civil Rights and Consumer Dollars to California Tremendous Business Opportunity for Smart Marketers The Big Tent With legal gay marriage just a few days away in California, companies interested in pursuing this potentially lucrative market will need to start tailoring their outreach to LGBT consumers and differentiating their offerings. But some business people wonder if it might be perceived as predatory for companies to capitalize on this important moment in gay history. FULL ARTICLE |
| Jeff Bell, Global Marketing Leader, Leaves Microsoft Exits VP Position to Pursue 'Passion of Consumer Brand Marketing'
NEW YORK (AdAge.com) -- Jeff Bell is leaving Microsoft after two years of helming global marketing for its interactive-entertainment business division, where he led marketing for Xbox and games for Windows. FULL ARTICLE |
| What the Kennel Club and Looney Tunes Can Teach You Licensing Takes Up a Cause at the Final Day of Expo Commentary NEW YORK (AdAge.com) -- The cutting edge of licensing is no longer just about brand awareness; it is using licensing to encourage or elicit specific behaviors from consumers, like living a healthier or more sustainable lifestyle. This forward-looking form of licensing is what I like to call "brand activism." FULL ARTICLE |
| Airlines Take Nickel-and-Diming to New Heights Passengers Will Need to Bring Plenty of Cash as Fees Multiply Adages It looks as if all of the people Ad Age spoke to for our piece on American Airlines and its first-checked-bag fee were right. They said it was only a matter of time before other airlines started making similar announcements, and Thursday United Airlines joined the club announcing it would start charging $15 to check a single bag on domestic flights. FULL ARTICLE |
| The Best Word for Selling Green Products 3 Minute Ad Age: June 13, 2008
NEW YORK (AdAge.com) -- This week's Ad Age Green Conference was as much about wording nuance as it was about the actual green marketing techniques of big marketers and their agencies. Laura Bowling spoke of Conservation International's effort to determine which "green" words and concepts resonated most effectively with consumers. In other news in this 3 Minute Ad Age, ad spending remained flat during the first quarter. FULL ARTICLE |
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