Top Stories

NYTimes launches self-serve ad platform
DIYers, take heart. A new do-it-yourself advertising network is now available for online marketers. The New York Times and AdReady have partnered for a self-service display ad platform offering simple advertising solutions to small businesses.

Q1 2008 sees little growth in ad spend
It appears that the downturn in the economy has indeed had an effect of U.S. ad spending this year, as TNS Media Intelligence releases data relating to the first quarter of 2008.

Auto industry online ad spending in overdrive
The automotive industry may have fallen behind retail in terms of overall ad spending, but online it's got its pedal to the metal.

IDC: Internet ad revenue to double by 2012
Marketers can expect to spend much more money online in the next five years. This also means consumers will be seeing more online ads, so marketers should get inventive with the process. According to a recent IDC study, online ad revenue will surpass $51 billion by 2012.

Study: Entertainment time will equal sleep time by 2013
If you thought monitoring brand, developing online campaigns and buying adspace online was a full-time job now, it will be an even more time consuming occupation in just a few years. According to a recent Solutions Research Group study, the amount of time spent online will soon equal the time spent sleeping for most people.

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