What's a group of poor, starving Creative Circus students to do when they find out they've just won Cannes Future Lions and really, really need to get to France by Monday? They host a bake sale, of course, selling cookies for $500 a pop.

So if there are any altruistic types out there with a spare $6,000 or so laying around to help these winners make their way to Cannes, get in touch with them here. Oh, and if you have any cash left over after than, feel free to send the Adrants crew as well.

Mischief NYC, a group of New York ad people - Fuel Industries' Sean MacPhedran, Oddcasts's Emily Twomey, Desedo's Michael Hastings and media mouthpiece Adrants, has announced its second monthly summer bash. The party, an informal gathering, will be held Wednesday, June 18 from 7PM until close at the Grace Hotel pool, 125 West 45th Street.

As Sean says, "bust out your water wings and wander over for a drink after work next Wednesday." Bikinis welcome. Speedos, not so much. See you there. There's no formal RSVP. Just show up.

Here's something I've never seen before. For client Take Me Fishing, Colle + McVoy launched the Mastercasters, a site where you can watch some intense-looking guys do stuff like hit clay pigeons with their lures. Oh, and here's one where a dude shoots pyramids of empty cans by casting at them.

If master casting is the recreational activity for you (and how could it not be?), absorb some anglers' legacy and explore the available fishing and boating resources. Oh, I think I saw a Fishopedia somewhere.

It's unclear whether or not this is a joke but someone has placed ten Facebook profiles for sale on eBaby. The profiles, created by the same person but reflective of ten different types of people, are said to each have a minimum of 200 friends. Each profile was then actively integrated into the Facebook community through forums, events, networks, groups and all the other spider legs Facebook has to offer.

The seller is offering control of these profiles to marketers, writing, "Under the right conditions and for a fair price you will receive full control of these personas, as well as associated emails."

Hmm. Nothing like a good tube of Crest to gloss over the travesty of modernization at the cost of childhood play. Yes, Crest can, in fact, make even the destruction of a playground in favor of a power plant seem, well, pleasant.

Here's another. This one makes even lice seem like a good thing.

To promote its MSN toolbar -- "Jet fuel for procrastinators!" -- Microsoft launched Start Procrastinating. You can either upload videos of yourself, flicking rubber bands around while putting off your creative brief, or watch three really stupid videos of a couple of dudes surf balling, folding shirts and sharpshooting.

Actually, the surf balling video's all right.

Start Procrastinating's no Clearification, which was appealing but a promotional flop for Microsoft. And avid procrastinators download StumbleUpon, not MSN. Sorry, champs.

Speaking of StumbleUpon, look what it found me! Free range workers. Yum.

If you're looking for...um...less traditional coverage of next week's Cannes Festival, Cannes Fringe, which offered up all manner of video oddity last year is back to provide us even more goodies this year. Cannes Fringe will cover the Leo Burnett Party, Shots Party and Rushes BBQ and will have interviews with people from Coca Cola, the judge of the Cannes Lions Titanium award and all kinds or party and awards coverage.

Again, I wish I was there but some year, no doubt, it will happen. For now, there's Cannes Fringe.

Oh look. You can do the virtual wave courtesy of Panasonic as if you were going to be at the Beijing Olympics this summer. Called the World Wide Wave, the site (accessed by clicking World Wide Wave on the lower left hand corner of the Panasonic site) lets people upload their image and become part of a virtual crowd wave.

It's consumer-generated media, you know, according to Hisato Tsugita from Panasonic's corporate communications department. Yea. CGM. It's sweeping the globe like an Al Gore-sensationalized ozone layer hole. Who knew?

The latest from Barely Political, home of Obama Girl, is The Incredible McCain Girl, a poor girl who gets angry...like McCain, apparently does, and does battle with Obama Girl who tries to hottie-dance, unsuccessfully, against MCain Girl's "hulking" presence. Catch it this summer at a theater near you. Or here on YouTube.

The promise of the extraordinary. The surprise of something new. The power to bring change. It's... It's... It's... Life Changing Box, a Lowe-created site and Facebook game that involves a box, co-ordinated game play and prizes. Beginning today and running for a month, no one's saying who it's for right now so, if you care, you're just going to have to play the game and wait.

It's all fairly intricate but here are some overview points from the release:

• There are 10 boxes total in the game
• To gain possession of a box, users use a currency called a Touch
• All players get 24 "Touches" per day
• Each Touch enters the player into a Round
• At the beginning of each Round, the box will randomly jump to one of the players who entered that Round
• The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application
• If the box doesn't open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate
• 20 prizes will be awarded with values ranging from $400 to $14,000
• If you invite a friend to the application and they win, you win a duplicate prize

In "School," a Greenpeace ad by DDB/Paris, a teacher poses this question: "What do you want to be when you grow up?"

Her students' responses are laced with guilt-inducing grownup undercurrents: climate worries, health concerns and capitalist gusto conceived in ecological exploitation. Fascinating.

Take Back the Tour -- not to be confused with Take Back the Night, though it wishes to be taken just as seriously -- is a movement that aims to "champion [Tour de France] riders who compete clean, while giving a platform ... to [their] passionate fan base."

More to the point, it reminds bike junkies that VERSUS (the sponsor!) is "the exclusive cable television home of the Tour de France."

"Show me another sport that's as tough, as demanding and as epic in its grandeur, grit and beauty than the Tour de France, but it's a competition that has seemingly lost its way over the past few years," said SVP Bill Bergofin of Marketing and Promotions for VERSUS. "[This] campaign ... will provoke a dialogue ... which will hopefully help to restore the Tour to its glory."

- David Griner of AdFreak reveals the promotional origins of that one office freakout video. You should thank him; it involved interpreting Russian. (Well, no, not really.) Also, Angelina Jolie is a factor. Collective ooOooOooh.

- Traffic scores the $185 million Mitsubishi account. Meanwhile, the Michelin Man gets cozy with TBWA\Chiat\Day. Awwww.

- Beef and vegetable not doing the job? Treat yourself to cock flavoured soup mix. Just like mama used to make.

- France's Le Figaro was given promotional access to As if Nothing Happened, the latest album by Carla Bruni, the only First Lady we've ever seen naked. Her musical interpretation of Nicolas Sarkozy: "You are my junk. More deadly than Afghan heroin. More dangerous than Colombian white ... My guy, I roll him up and smoke him." SRSLY?

- Renetta McCann is "not joining the Obama campaign -- in any manner." Well, Renetta, Peter denied Jesus not once, not twice, but thrice. That didn't make them any less chummy.