 | | | | Thursday • June 12, 2008 | READ ALL NEWS AT ADAGE.COM | | U.S. Ad Spending Slowed Down in March But P&G, GM and Verizon All Increased Spending TNS Media Intelligence NEW YORK (AdAge.com) -- Marketers still worried about the course of the economy held their U.S. ad spending nearly flat in the first quarter, nudging the total up 0.6% from the period a year earlier, and probably didn't pick up the pace in the second quarter, according to a new report from TNS Media Intelligence. The top 10 advertisers spent $4.4 billion from January through March, the report said, for a slight gain of 1.6%. Spending on the top 10 ad categories fell 1.8% to $17.4 billion.  FULL ARTICLE
| | Cable's 'Original' Summer Programming Not Original Enough for Dobrow Media Reviews for Media People: 'Law and Order: Criminal Intent,' 'The Cleaner' LARRY DOBROW I'm currently in the throes of a charged flirtation with the neighborhood Fed Ex gal. Every morning, she brings me boxes, envelopes, pouches, canisters ... and yet so much more. She's the Bacall to my Bogey, the Janet to my Tupac -- but with less suggestive repartee and more uncomfortable banter about the weather. FULL ARTICLE | | NBA's Game Three Wins the Night, but League Loses PR Battle Gambling Scandal Overshadows Lakers-Celtics Game RASH REPORT MINNEAPOLIS (AdAge.com) -- The NBA won the battle last night. Whether it will win the war, however, remains to be seen. The war is between the NBA and Tim Donaghy, the disgraced former referee who has already pleaded guilty to gambling charges. He claimed in court during his sentencing hearing yesterday that the NBA conspired with other referees to extend a 2002 playoff series to a more lucrative seven games by altering foul calls. FULL ARTICLE | | Ovation TV Teams With Major Museums Jointly Develops Programming for TV, Exhibits
YORK, Pa. (AdAge.com) -- Ovation TV is finally ready for its close-up. Ten years after its birth, and one year after a major overhaul and rebirth under new ownership, the now-national arts and culture TV channel has lined up marketing partnerships and integrated promotions to boost subscriber cable systems and attract more marketers by partnering with the likes of the Museum of Modern Art in New York and the Museum of Contemporary Art in Chicago. FULL ARTICLE | | What Susan Lyne's Leaving Means to Martha Stewart Company 3 Minute Ad Age: June 12, 2008 VIDEO NEW YORK (AdAge.com) -- Will the departure of Susan Lyne as president-CEO of Martha Stewart Living Omnimedia mean big changes for the company? Ad Age media reporter Nat Ives assesses Ms. Lyne's impact and the implications of her leaving. In other news in this 3 Minute Ad Age, General Motors prepares a TV ad to distance itself from the oil industry. And, as its U.S. sales and consumer interest continue to plummet, GM may dump its Hummer brand. FULL ARTICLE | |
What You Should Have Read, June 11, 2008
PBS Goes Commercial on Hulu
The New York Times Bits blogger Saul Hansell notes that in the world of broadcasting, PBS shuns commercials. On the web, things are different. The publicly supported, not-for-profit TV network just announced a deal for several programs to be streamed on the Hulu, including "Nova," "Wired Science," "Carrier" and "Scientific American Frontiers." Hulu will place a 30-second advertisement before each program, splitting the revenue with PBS. Andrew Russell, the senior VP who runs PBS Ventures, the network's money-making arm, said the company is trying to balance its need for revenue with its noncommercial heritage. FULL ARTICLE | |
What You Should Have Read, June 12, 2008
Google CEO: 'Moral Imperative' To Help Newspapers
The AP (via The Huffington Post) tells us Google CEO Eric Schmidt said Wednesday that the Internet search leader hopes its recently acquired advertising service DoubleClick will aid newspapers as they struggle to corral more online revenue. "It's a huge moral imperative to help here," Schmidt said during a question-and-answer session at an event hosted in San Francisco by Syracuse University's Newhouse School of Public Communications. DoubleClick's system for serving up online display ads could generate "significant" revenue online for newspapers, but he acknowledged the boost probably won't be enough to restore the hefty profit margins that newspaper publishers historically have enjoyed from print advertising. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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