Top Stories

Can Oprah help your brand?
The short answer to that question is: very likely. Ask any of the hundreds of authors picked to be part of "Oprah's Book Club" or one of the little-known brands she has profiled during any of her audience-give programs. In case you've been living under a rock, Oprah runs at least one giving program each season. The problem is how to get media-mogul Oprah - or her producers - interested in your brand. Here are a few tips.

Google expands Trends service
Marketers can now ascertain the relative popularity and seasonality of search terms thanks to an expansion of Google's Trends service.

Optimize emails for image blocking, increase ROI
How would you like to up the ROI from your email marketing campaigns by $5 for every dollar spent? The Email Experience Council believes that with just a little knowledge of "inbox environment" it is achievable.

Online ousts traditional media from marketing budgets
Online is taking a bigger chunk of the average marketing budget at the expense of some traditional media. Such are the findings of new research from lead generation company Clash Media.

U.K. blogs attract record numbers
The U.K. is way ahead of the U.S. in terms of visits to weblogs which last week hit an all time high, as Hitwise's recent study results show.

Why advertising in "alternative" newsweeklies isn't wasting money
Advertisers may be ignoring print versions of their local papers in favor of online versions but ignoring newspapers altogether could be a mis-step. According to one report, advertising in alternative newspapers could result in a gold mine for many advertisers. That is because readership in the nation's top dailies is down but readership in the nation's alternative weekly newspapers is up.

Return Path: Three steps to better email campaigns
Nearly 15 years since the first email campaigns were sent and it still seems that email marketing is misunderstood. According to a recent study from Return Path, more than half of the email campaigns from big brands to consumers were fumbled.

Compete will power behavioral targeting for auto marketers
Both automakers and sellers are looking for more from the American consumer, but very few Americans are buying cars now. With gas prices soaring and mileage per gallon remaining the same or dropping, many are choosing to drive older cars longer than they used to. Better targeting and better ads could change that trend.

Here come the Hyperconnected
If you're an American or Chinese male working in I.T. or banking, are aged under 35 and reading this on your iPhone you're probably part of a growing segment of society that use numerous communications channels to the max.

I.P. targeting finds expats surfing non-U.K. websites
Expatriates invariably visit websites based in their home countries to catch up on news or shop for favorite brands from "back home". Global ad network Oridian has created a dedicated ad channel that will enable marketers to target this large audience.

3G Mobile TV vs. Mobile TV: Is One Better?
If you're wondering about the difference between 3G mobile TV and typical mobile TV, you aren't alone. 3G services are offered by mobile providers; mobile television is offered by television networks or syndication services. The main difference is the quality in video; currently mobile television is better quality that 3G.

Video consumption skewed by kids, teens
According to several recent reports, consumption of online video is going through the roof. Before you create an ad and buy a huge amount of video ad space, you may want to check out just one more report: this one indicates that kids and teens are consuming the majority of online video.

JustLuxe, RedButler partner for luxury targeting
The luxury consumer is becoming harder to target. Not because these consumers aren't online or reading magazines but because with a recessionist economy in the US, even luxury consumers are cutting back. These coveted consumers are still around, however, the key is targeting them.

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