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CokeTag, a new branded widget from Coke that's compatible with online social networking sites as well as blogs, promotes not only the Coke brand but also we8, which the company describes as a cultural exchange between eight of China's biggest artists and design firms with eight Western musicians. The we8 project will culminate in a visual and audio representation of East meets West, and the integration of the project with the widget is part of Coke's Olympic advertising efforts.
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This article from BtoB Online examines the role and increased popularity of corporate blogging. According to the article, while only 12% of Fortune 500 companies have a corporate blog, the fact remains that corporate blogging is gaining traction. The article also pointed out a number of corporate blogging trends, including the creation of the corporate titled of "chief blogger," segmentation and globalization of corporate blogs, growing reliability of blog metrics, and uncertainly about CEO blogs.
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According to research from WOMMA member company Nielsen Online's VideoCensus, teens are racking up hours worth of online video views each month. During the month of April, viewers aged 2 to 11 watched an average of 118 minutes of online video, viewers aged 12 to 17 watched 132 minutes, and viewers over 18-years-old averaged 99 minutes watched. YouTube is still the most-watched source for online video for teens, garnering a full 5 million more teen viewers than runner-up MySpace. Younger kids, on the other hand, turn to branded sources such as DisneyChannel.com and Nick.com for their online video picks.
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If you're looking to make a move and want to stay in the word of mouth marketing industry -- and of course you DO! -- the WOMMA Job Board is a great place to start.
To see what's new on the WOMMA Job Board, visit:
http://www.womma.org/jobs/
WOMMA members -- don't forget to take advantage of your free Job Board listings. This is the best way to reach the most-connected marketers in your industry. Check the Job Board page for details.
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Subjecting an ad to the fickle tastes of the online crowd can be big risk for a company. The potential for negative sentiment and unfriendly commentary is high. But putting your ads out there for consumers to weigh in on -- using sites such as StumbleUpon -- is a good way to get it seen, generate constructive feedback, and increase the possibility of generating positive word of mouth. Before shying away from this open, accessible court of public opinion, companies need to weight their potential risk and reward in light of the fact that they can't thwart consumer conversations -- so they might as well invite them.
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This video podcast from the Search Marketing Gurus blog outlines some tips for how to use Twitter for your business purposes. Simple word of mouth marketing concepts -- such as making sure that you tell people about your Twitter account -- can go a long way towards making a Twitter venture successful. The video also emphasizes the importance of implementing tracking and monitoring into your overall Twitter strategy.
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