 | | | | Tuesday • June 10, 2008 | READ ALL NEWS AT ADAGE.COM | | Renetta McCann Surrenders Role at Starcom MediaVest Plans Sabbatical as U.S. CEO Laura Desmond Moves Up
NEW YORK (AdAge.com) -- Citing personal reasons, Renetta McCann said she is stepping down as the global CEO of Publicis Groupe's Starcom MediaVest Group and taking a yearlong sabbatical from the agency starting next January.  FULL ARTICLE
| | Broadcast Networks Sell More to Get More $9.2 Billion Upfront Market Gets Boost as Advertisers Look to Avoid Future Pain
NEW YORK (AdAge.com) -- Advertisers have committed approximately $9.2 billion to primetime broadcast TV for the 2008-2009 TV season, but they did so out of concern they'd have to pay steeper ad prices come the fall, at a time when the economic outlook is blurry. They also did it because a few of the broadcast networks were eager to sell more time now to drive some of their take. FULL ARTICLE | | Consumers Gaining Control of Political Campaigns Watch This Video of the Ads the Professionals Didn't Make
Social media and user-generated-content have fundamentally changed the political landscape. That was the message from one of the best-received panels at last week's Advertising 2.0 event co-produced by Digital Hollywood and Ad Age. FULL ARTICLE | | Rethink How You Hire Millennials Plenty of Skill and Smarts in Today's Young Adults, if You Understand How to Bring Out the Best in Them
As the Class of 2008 joins the work force, the big question ad agencies ponder is: Will we find more aptitude than attitude this year? FULL ARTICLE | | Fresh Voices on Mobile Marketing 3 Minute Ad Age: June 10, 2008
NEW YORK (AdAge.com) -- Should ALL marketers have a mobile marketing strategy? The question was a matter of debate at last week's New York Media Information Exchange Group breakfast panel. The event also spotlighted some of the industry's younger, more mobile-savvy voices. They asked if there even will BE a "mobile" category in the near future or if that activity will simply merged into overall consumer environment of digital connectivity. FULL ARTICLE | | Like State Farm, Los Felinos Are 'There' Struggling Musicians Get Their Big Break With a Tour for Insurer
NEW YORK (AdAge.com) -- What if, during the casting of a State Farm commercial, three struggling Mexican musicians with day jobs such as gardening and construction work meet for the first time and form a successful band, get gigs, release a CD, do radio and TV interviews, and live the American dream? FULL ARTICLE | | University of Phoenix Seeks Ideas for Its $200M Account Now Spending Most of Its Marketing Budget Online, School Initiates Review
NEW YORK (AdAge.com) -- The University of Phoenix is on the hunt for a creative agency for its ad account, valued at a surprising $200 million. The institution, which is owned by Phoenix-based Apollo Group, has invited a number of agencies on both coasts to respond to a request-for-proposals, according to agency executives. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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