 | | | | Tuesday • June 10, 2008 | READ ALL NEWS AT ADAGE.COM | | Broadcast Networks Sell More to Get More $9.2 Billion Upfront Market Gets Boost as Advertisers Look to Avoid Future Pain
NEW YORK (AdAge.com) -- Advertisers have committed approximately $9.2 billion to primetime broadcast TV for the 2008-2009 TV season, but they did so out of concern they'd have to pay steeper ad prices come the fall, at a time when the economic outlook is blurry. They also did it because a few of the broadcast networks were eager to sell more time now to drive some of their take.  FULL ARTICLE
| | Renetta McCann Surrenders Role at Starcom MediaVest Plans Sabbatical as U.S. CEO Laura Desmond Moves Up
NEW YORK (AdAge.com) -- Citing personal reasons, Renetta McCann said she is stepping down as the global CEO of Publicis Groupe's Starcom MediaVest Group and taking a yearlong sabbatical from the agency starting next January. FULL ARTICLE | | There Can Only Be One Nielsen Winner NBA Championship Game Two Does It for ABC RASH REPORT MINNEAPOLIS (AdAge.com) -- In the Nielsen ratings race, Sunday night went decisively to ABC. Game Two between the Los Angeles Lakers and the Boston Celtics was again the highest-rated program of the night, delivering a 4.3/12 rating and share in the ad-centric adult 18-49 demographic. FULL ARTICLE | | Going Glossy: A First Look at WSJ Exclusive: Journal's Mag So Far Has Landed More Than 28 Advertisers Ahead of September Launch
NEW YORK (AdAge.com) -- Development of The Wall Street Journal's glossy magazine, WSJ, is entering a new phase in the last three months before Sept. 6. FULL ARTICLE | | Text Messaging Makes Magazine Ads Interactive Digital Technology May Be Poised to Support Traditional Ad Sales
NEW YORK (AdAge.com) -- The push to make magazine pages more interactive is building mass and, dare we say it, even real momentum as major publishers and advertisers adopt a pair of technologies centered on the cellphone. FULL ARTICLE | |
What You Should Have Read, June 10, 2008
Comedy Central to offer Stewart, Colbert on Hulu
Reuters reports that Viacom Inc's Comedy Central will begin to offer full episodes of "The Daily Show with Jon Stewart" and the "Colbert Report" on Hulu.com as part of a test, reversing an earlier position that it would mainly focus on offering its shows on its own sites. The deal to offer these popular shows on Hulu could lead to other Viacom content on the online video service, co-owned by General Electric's NBC Universal and News Corp. Comedy Central's two most popular shows also will be available in full-length on ComedyCentral.com, Erik Flannigan, executive VP-digital media at MTV Networks said. Previously, only clips of the skits were available. Comedy Central will receive a percentage of ad sales sold by Hulu. FULL ARTICLE | |
What You Should Have Read, June 10, 2008
Change of Control at the Los Angeles Times Magazine
The New York Times reports that The Los Angeles Times has made plans to transfer control of its monthly magazine from its newsroom to its business operations and to replace the magazine's entire editorial staff, according to two executives at the newspaper. The plan for the magazine was set in motion months ago. A new editor and others were hired, future issues were planned, and mock-up covers were made -- all without the knowledge of anyone in the newsroom, including the top editor, Russ Stanton, the executives said. Mr. Stanton and other high-ranking editors learned of the plan last week, they said. But the executives who described the plan cautioned that it might have changed since last week, after editors raised objections. Mr. Stanton, after hearing about the move, asked the publisher of The Times, David D. Hiller, and the president of the newspaper, Jack D. Klunder, to change the name of the publication, which is now called Los Angeles Times Magazine. He argued that to keep the name would lend the newsroom's credibility to a product it did not control. FULL ARTICLE | | > > Read All News at AdAge.com | | | | |
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